David versus Goliath is a popular story in the Bible (1 Samuel 17) where the underdog David won in the Valley of Elah, in spite of the odds against him. The giant Goliath challenged the Israelites to single combat mornings and evenings for forty days disturbing them while they were in their prayers. The Israelites ran away in terror each time […]
Search Results for: Branding
Gary Carandang is an entrepreneur and senior consultant of Corporate Achievers Institute (COACH). Prior to this, his corporate life includes being VP Commercial of Republic Cement, Key Account Director and Commercial Unit Director of Coca-Cola Femsa, National Sales Trade Director of Mead Johnson, VP Sales of Nestle where he was expatriated in Switzerland for a year and a half. Gary […]
I invited our team in Mansmith and Fielders Inc to share some of the marketing trends and insights they expect to happen more in 2020 and each shared one major point. I have included mine last. Chiqui Escareal-Go, Chief Behavioral Strategist – Purpose, including brand purpose will increasingly become center of strategy, not as an add on. As consumers become […]
I was again invited by Go Negosyo to the free “Mentor Me On Wheels” caravan last October 17, 2019 at the SM Megamall. Three entrepreneurs were assigned to me, but due to space constraint, I will only share one case then cite marketing lessons entrepreneurs can learn from the case. Remy is an Iloilo entrepreneur who wanted to distribute leche […]
Six awardees of Mansmith Young Market Masters Awards (YMMA) recently assembled for the 1st Mansmith Brand Summit. I chaired the conference and opened it with a fearless forecast – that marketers will hear more and more of the word TRUST, while the marketing rockstars shared real-life cases about the importance of branding. TRUST is the latest currency in the ways […]
DTI Secretary Ramon Lopez and yours truly in front of Kapiterya, a DTI-backed cafe promoting Philippine coffee at the National Trade Fair. Nearly three years ago, on December 2, 2016, Markprof Foundation Inc. and the Department of Trade and Industry (DTI) agreed in principle to produce free marketing education videos, in taglish, for the benefit of micro, small and medium enterprises (MSMEs). The […]
Joseph “Chay” Cruel is the Managing Director of Wellmade Manufacturing, makers of Speed detergents, Speed Power Duo, Sulit, and Budget detergent bars, Winrox bleach, and Select Soy sauce and vinegar . He was formerly Vice President of Business Development and International Business of Asia Brewery, Inc. (ABI). Prior to this, he launched C2 Cool & Clean, the first RTD tea […]
There are lessons once again to process at the conclusion of the May 13, 2019 elections for senators and local officials. While there were interesting changes and surprises at the local level which saw the fall of some of the mightiest political dynasties, the national level was a different but maybe not so surprising story all together. None from Otso […]
Josiah Go’s Commencement Speech at Chiang Kai Shek College April 27, 2019 Dr. Dory Poa, members of the board of trustees, members of the alumni association, members of the academic community, parents, graduates, ladies and gentlemen, good morning! I am honored to be invited as your speaker for your college graduation. I studied in this school for 7 years, from […]
JCI Manila: I have been wanting to do a significant project with JCI Manila ever since I won the Ten Outstanding Young Men (TOYM) of the Philippines in 2001, and Ten Outstanding Young Persons (TOYP) of the World in 2002, when they submitted my TOYM entry to compete with over 1,000 other TOYMs from over 100 countries. You see, JCI […]