Last year, we put together a list of trends which was really borne out of personal reflections, based on past experiences on how things tended to progress or divert into other patterns of change. This year, besides our own observations, we have put together another such list, this time combining our own forecasts as well information shared by some Mansmith […]
Search Results for: Branding
Most of the things I have done in marketing and for the marketing industry can be called accidental if not for my single-minded focus on how I “live” marketing – from personal branding and positioning, to customer market segmentation and customer understanding, to love and passion for what I do. Writing books for example, is no mean feat. I turned out […]
In 2004, Ding Salvador (then newly–retired ASEAN president of Johnson and Johnson’s) and I put up MarkProf Foundation Inc. to help develop future leaders of the Philippines. We saw some biases happening in the corporate world where hiring of important entry-level positions, including management trainees, was usually limited to three schools, namely: Ateneo, De La Salle, and University of the Philippines (not necessarily in […]
Q1: Can you describe what the Uniqlo brand is all about? Other than being of Japanese origin, how different or similar is it with say Giordano or Gap in terms of fashion or customer base? We consider UNIQLO as LifeWear, which means UNIQLO is complete when it is worn and become a part of our customers’ Life. We are not […]
Q1. You have different pizza brands – Jimini Whole Pizza for kids, Pizza Pedricos for sharing with barkada or family, and Santino’s Supreme Slice, a grab & go slice pizza brand for the budget-conscious & time-starved individuals. What were the opportunities you saw or the insights you uncovered that led to the development of each of these brands? We started […]
Q1: Your mother was such a big influence on you as a child. She was a furniture designer with laborers at the back of your house. She made you construct your own toys. How did you feel then as a child growing up in such an environment? Everything I do today is an extension of my creative childhood. I took […]
Q1: Congratulations on the 20th anniversary of Gingersnaps! What was your inspiration when you first launched a fashionable children’s wear and maternity wear business? We always loved kids, so it came very naturally for us to do something that involved kids. At that time, there was an absence of fashionable children’s and maternity clothing. We wanted to change the way […]
Q1: You have been importing medicines for decades. What made you decide to open a retail network via franchising all of a sudden? What was the inspiration? A1: In early 2000, physicians from PGH would recommend their patients to our office in Quezon Avenue, but since we are in the business of wholesale, unfortunately, we cannot sell retail to these […]
Q1: You spent a few years with the US Navy when you were in your early 20s. What made you enter the navy and what habits did you get there that you continue to practice today? Pretty much, my life wasn’t anything worth talking about after dropping out of high school. I really didn’t value education yet back then so I guess I […]
Q1: Congratulations on your leading Yellow Boat of Hope Foundation (YBHF), which started as the Zamboanga Fund for Little Kids, can you share a brief history how this boat advocacy was born? This boat advocacy started when Juljimar Gonzales shared the story of how he saw a group of kids at Layag Layag with one hand holding a plastic bag and another […]