Dr.Aris Alip dreamed of opening a bank for the poor when he was heading the field program operations group of Philippine Business for Social Progress (PBSP). His dream became a reality after 11 years when he set up Center for Agriculture and Rural Development, Inc as a social development foundation with the aim of providing micro lending assistance to the […]
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P&G pioneered advertising their cleaning products on TV (hence they are called ‘soap operas’). For many decades, this form of advertising had been the most reliable and bankable way to engage consumers. After all, this golden window when the family congregates in the sala is when consumers are glued in and receptive. Today, the way people consume media has changed […]
Michael Jonathan Biscocho is the country head for Analytics & Insights of Procter & Gamble Philippines, a position that he assumed at the age of 26 years old. In this role, he sits in the Philippines country leadership team and reports to the P&G Philippines General Manager. He recently took on additional responsibility as Gillette Country Manager. He was recognized […]
Last May 5-6, 2017, Rex Book Store organized a seminar allowing me to help a group of marketing professors from 5 schools improve their mastery on marketing strategy. In our session on assembling value proposition, I used Safeguard, the dominant brand of germicidal soap in the Philippines, as an example and asked users of Safeguard to comment about their usage […]
Bea Teh-Tan was appointed Consumer Business Manager for Citi Philippines in March 2013 & has just been appointed as Consumer Business Manager for Citi Indonesia upon regulatory approval. Prior to this role, Tan was Credit Payment Products Head managing the consumer finance portfolio, including credit cards and personal loans of Citi Philippines. Bea was earlier recognized as one of the […]
I have been looking for a chief marketing strategist to replace me in Mansmith and Fielders Inc. I wanted to focus more on the social enterprise arm of Mansmith for small and medium scale enterprises (SMEs), Day 8 Business Academy Inc., where we have been training thousands of entrepreneurs yearly since 2000. Companies who are losing money do not even […]
Nic Lim is a seasoned People Manager. He was formerly VP of San Miguel Corporation and Director for HR of Kraft before joining URC and becoming SVP for Corporate Resources of its holding group, JG Summit. Nic was People Manager of the Year in 2007 given by the People Management Association of the Philippines. He shares his insight about how […]
Suphajee Suthumpun is the Group Chief Executive Officer of Dusit International. She joined the global hospitality company in January 2016, bringing with her over 20 years of experience in technology, including positions as Chief Executive Officer and Executive Chairman, Thaicom Public Co Ltd.; General Manager of Global Technology Services (GTS) at IBM’s ASEAN headquarters in Singapore; and Country General Manager […]
Q1: Efficascent Oil is your single most saleable product with over P1 billion in sales from practically no advertising support. How did it reach its current legendary status? A: E.O is a 60-year-old brand today. In its first quarter of life, popularity stems from the fact that it was able to satisfy the need of consumers that time who prefers […]
Q1: Congratulations on the opening of Habitat in the Philippines. Can you tell us what is good design in the brand DNA of this European furniture brand? A1. Thank you. We are very excited with the opening of Habitat Manila and are very thankful to the positive response of the market. At Habitat, good design means beautiful, functional and affordable […]