Taipan John Gokongwei passed away last Nov. 9, 2019. I have been studying his life and following his companies, decoding a pattern where he had courageously been launching many industry’s firsts — lessons many marketers and entrepreneurs can learn from. Most marketers practice market-driven strategies, i.e., satisfying customers to gain market shares. John Gokongwei, on the other hand practiced market-driving […]
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North Ridge Foods exports, distributes, and promotes Filipino fast-moving consumer goods (FMCG) in North America. Exclusively distributing for companies and brands that include San Miguel Purefoods, Nagaraya, Barrio Fiesta, Unilever, Lemon Square, NutriAsia, Boy Bawang, Saranggani Bay, WOW Mani, SABA Seafood, and Goldilocks, among many others, the company creates an international presence for Filipino brands while giving Filipino and Asian […]
Julie Ortuoste co-founded HairMNL with husband Jonathan Joson. HairMNL is a local e-commerce site carrying professional hair care brands. They opened a salon in 2016 and went into online selling two months after. She shares the fundamentals of selling online and how she was able to adapt the concepts of trade marketing from her previous work. Q1: How did you […]
Tiffany Batungbacal is the Assistant Vice President of Primer Group, a conglomerate with presence in 13 countries. She manages the multi-concept stores R.O.X. and Grind, as well as mono brands under the adventure portfolio of the Primer Group of Companies in the Philippines that includes The North Face, Columbia, Salomon, Quiksilver, Roxy, and DC, among others. A Mansmith Young Market […]
Sonny Catacutan is a seasoned marketing and business development professional. He leads Cargill’s animal nutrition business in the Philippines as its Managing Director. The business, which continues to bring some of the most trusted brands of animal feeds and premixes, continue to grow their innovative portfolio to provide swine, poultry, and aqua feed, along with premix solutions. For more than […]
Chris Manguera is the Chief Marketing Officer of Mynt. He won the Mansmith Young Market Masters Awards (YMMA) in 2018 and shares his insights about the mobile money and micro lending business. He will share more marketing tips during the 10th Market Masters Conference on April 3 at SMX Aura. Q1: Mobile money continues to soar as a lifestyle product. […]
Jane Jimenez-Basas is President and CEO of CignalTV, the first pay-TV provider in the Philippines to reach 2 million subscribers. Jane won the Mansmith Young Market Masters Awards (YMMA) in 2007 and was named Asia’s Media Woman of the Year by Content Asia in 2017. She shares insights about innovation as a market leader. Q1: You have taken Cignal from content aggregator to original content provider. What is […]
Lucio Cochanco, Jr. is the President of Fly Ace Corporation, marketer of Jolly canned vegetables, canned fruits, Doña Elena Mediterranean products (olive oil, olives & capers, pasta & pesto sauces, canned tomatoes, anchovy, bottles sardines & canned tuna) , Good Life oriental products (sotanghon, egg noodle, bihon, bread crumbs, sesame oil, oyster sauce) and other food products, many of which […]
The first time I met Edgar Sia II, better known as Injap, was in 2009 when his entry to the Mansmith Young Market Masters Awards (YMMA) won and made him part of the batch. He was just 32 years old then. I learned that during that time he was preparing Mang Inasal for its initial public offering (IPO) in the […]
W Group of Companies owns W Hydrocolloids, Inc., one of the Philippines’ biggest exporter of dried seaweeds, which is used to make carrageenan, a major ingredient in dairy, meat and personal care products used for its gelling, thickening, texturing and stabilizing properties. Dr. Rosalind Wee, company co-founder and vice chair, and a Pearl Buck International Woman of the Year awardee […]