The level of disruption forced upon businesses in 2020 was unimaginable. Some were shell-shocked but managed to stretch resources to live another day. Still, some were more ahead of the curve and were able to gain more in the crisis. With the start of 2021 giving people a natural re-set and more hope, this is also a good time to […]
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REX Bookstore is one the major suppliers of textbooks to all the major schools in the Philippines. Celebrating their 70th year in 2020, it’s Chief Operating Officer, Don Buhain, shares with us insights about the book business. Q1: REX Book Store has preferred the school segment more than selling retail. What made you focus more on this segment? A1: For […]
A complex world during COVID-19 needs a simple series of steps: to survive, recover, grow, and thrive. Sometimes this survival is best accomplished through cooperation and collaboration with competition. Kudos to Jollibee and McDonald’s for their joint “Ingat, Angat Tayong Lahat” campaign. The two quick service restaurant (QSR) giants have similar value chains and COVID-19 has affected them the same […]
We at Mansmith and Fielders, the leading marketing and sales training company in the Philippines, recently launched Continuum Academy at the beginning of the quarantine period in order to provide its catalogue of expertise and knowledge to businesspeople and entrepreneurs in a safe and accessible online way. However, just launching a new e-learning dimension to our regular seminars and events […]
Leadership means getting things done, and getting things done is about execution, so leadership is about execution. Of course, before one can execute, one needs a clear goal, a strategy and an action plan. Whether the plan is to follow somebody else’s plan or execute one’s own, it is important to understand the links between goals, strategy, execution and leadership. […]
The COVID-19 pandemic is still ongoing. There are over 733,000 deaths as of writing, over 900 times more than the SARS outbreak of 2003. I have compiled a table of comparison below for easier reference, so businessmen and policy makers may learn from history. Spanish Flu SARS COVID19 What is it? A group of three genes enabled the virus to […]
Six marketing and sales experts will share the new realities of the new normal in the 2nd Mansmith Brand Summit which premiers on July 8, 2020 via the online platform of Continuum Academy, where learning can happen “at your own time, at your own pace, in your own place”. The Summit entitled “New Realities in Marketing“ will still be available after premier date, in case marketers and entrepreneurs […]
Unemployment data provided by the Philippine Statistics Authority shows a record 17.7% unemployed Filipinos as of April 2020. Out of about 44 million in the labor force, that’s close to 8 million people, and May 2020 data is expected to rise further. Trade Union Congress of the Philippines, the largest labor group in the country, estimates a total of 12 […]
Continuum Academy has reached a milestone of over 10,000 enrollees in less than 3 months of its premature existence. In celebration, it is offering a special 10-day limited-time “Get 1, Give 1″ campaign until June 30, 2020. “Get 1, Give 1” entitles you to bring another person to the same course you will be enrolling in the online school. The person can be an […]
Jan Jizelle Ang is the Haircare Category Leader of Procter & Gamble (P&G) Philippines. She was formerly the Country Marketing Manager of P&G China and a 3-time P&G Key Manager Awardee, a recognition given to the top 10% of P&G brand managers globally. A Mansmith Young Market Masters Awards (YMMA) winner of 2017, Jan Jizelle turned around numerous P&G brands […]