There are many stories and legends that provide a perfect backdrop for the month of love or Valentine’s Day, just as there are many marketing campaigns that build on this themed event. Here are some cases on how companies from different industries offered different types of promotions to celebrate love as a unique service on Valentine’s Day (or for some, […]
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With the recently concluded Philippine elections, expect post-game analyses on how campaigns were conducted and the lessons that can be replicated not just in politics but also in business. In this case, I will be applying a Mansmith business framework – the 3Es and 3Os of a great campaign and see how this was applied in the elections. The […]
(Original post: July 14, 2017 Updated post: Aug 23, 2017) Marawi Conflict: Imagine yourself leaving everything behind as you flee your house– deafening gunshots rattle you as you frantically try to locate all members of your family. You go out barefoot, running and walking alternately, without having eaten a meal the whole day. Finally, you and your family members have […]
Q1: In your marketing career, what are some of the most memorable marketing campaigns that you initiated? Can you elaborate? A: The Hate Late Campaign of Pizza Hut Delivery is for me the most memorable because we started using social media and the internet to communicate that Pizza Hut Delivery will be delivered to you in 30 minutes or your […]
Q1: You were in consumer advertising before marketing political campaigns. How do you influence decision making of specific voters? Do you use the same framework as marketing products or services? A:  The same principles are involved: a good narrative, authenticity, and a compelling reason to buy or vote, in the case of politicians. Q2: Say some politicians have approached you. What do you […]
Merlee Jayme serves as the Chairmom of The Misfits Camp, a post-school initiative connecting creatives with disabilities to diverse career opportunities. She has earned accolades such as the Hall of Fame Award from the 4As Creative Guild, The New York Festivals Creative Achievement Award, and CEO of the Year by the International Association of Business Communicators. Recognized as the SEA […]
AJ Astoriano holds the position of Senior Regional Manager for Salesforce Effectiveness in Asia at Zuellig Pharma, a prominent healthcare services provider offering a comprehensive suite of services encompassing distribution, sales, marketing, and healthcare solutions. AJ Astoriano was a featured speaker at the Mansmith Sales Summit, and her insightful session can be revisited on the event’s replay at www.mansmith.net. She […]
Louie Gutierrez is one of the founders and the managing partner of Silverworks, an award-winning chain of stores that sell beautiful silver jewelry. He tells us more about how Silverworks has grown. Q1: Can you tell us the story of how Silverworks began and how it changed from being a jewelry store inside a fashion store? A1: I am a […]
Edward Lee is the Founder and Chairman of COL Financial, the pioneering force behind online stock trading in the Philippines. With an unparalleled presence, COL Financial commands the industry with an impressive clientele exceeding half a million and net investments surpassing P100 billion. A master innovator recipient of the 3rd Mansmith Innovation Awards, he graciously imparts his profound insights on […]
Leni Olmedo, the country manager of Amway Philippines, has been with the company for the past two decades. She provides insights into the strategies and efforts she and her team implemented to successfully lead Amway’s recovery and subsequent growth. Q1: As the leader of Amway Philippines since 2003, you successfully reversed a 7-year sales and distributor decline, achieving six consecutive […]