Oscar Villamora is the Managing Director of URC. He is a recipient of the Mansmith Young Market Masters Awards (YMMA) in 2010. Here he shares his views on managing managers, in the field of sales and marketing. Q1: What do you think is the most significant challenge facing sales managers today, and how can they overcome it? A1: The first […]
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As an entrepreneur, it’s important to ask the right questions to your mentors and consultants.But what happens when you ask the wrong questions? This is the case for one entrepreneur who sought the advice of marketing mentor Josiah Go during one of his weekly one-on-onepublic service mentoring. After the entrepreneur explained her declining business situation, she asked Josiah Go with […]
I have been mentoring entrepreneurs for close to two decades, I have found that they can grow their business much faster when they broaden and strengthen their appreciation of the different parts of a business more holistically. Some of these include: ***** Check out the weekly Zoom mentoring schedule of Josiah Go on the Facebook page of Day 8 Business […]
(Left to right: Chiqui Escareal-Go, Sam Christopher Lim, Emilio Macasaet III, Josiah Go) Last November 29, 2022, National Book Store and the Shangri-La Mall sponsored a talk and book signing event featuring four bestselling business authors who gave marketing tips for 2023. Marketing Anthropologist Chiqui Escareal-Go focused on how consumer behaviors can be quite unpredictable, being both rational and irrational; […]
In 2022, the most read articles (according to the number of readers) in my blog josiahgo.com reveal interest in diverse themes. Choice topics cover both current events such as the election campaign in the first quarter of the year, as well as recurring marketing concerns on pricing and customer satisfaction. I also observed how over the years, most readers want to refresh […]
Life insurance was once an uncomfortable service to discuss, but it has now turned into something that can easily be bought online. Insular Life, operating since 1910, is the first and biggest Filipino life insurance company and the only mutual company in the Philippines, with total assets currently over P143 billion. It markets various insurance products (personal, life, educational, health, […]
John Aguilar is a serial entrepreneur and the founder and host of the business reality TV show The Final Pitch. He was a winner of the 2nd Mansmith Innovation Awards in the business model category. His new book “The Art and Science of the Pitch” cites valuable lessons, tips and techniques he picked up from years of producing and hosting the […]
Samuel Po is President and CEO of JS Unitrade, makers of EQ baby diapers, adult incontinence care (Caress, Secure, Hy-Pants), Charmee feminine protection, Nursy wipes, and paper towels (Kitchenmate, Tidy). He is also the founder of Marco Polo Hotel Ortigas, plus other companies. In this interview, he shares about growth strategy amidst crisis. In a rare public speaking appearance, Mr […]
(Note: This Q&A was originally featured on March 27, 2015 with update provided on April 29, 2022) Cebuana Lhuillier is in the Guinness World Record as the largest chain of pawnshops in the world with some 3000 outlets, bigger than many banks combined, serving mostly – the ordinary “unbanked” population. Its president and CEO, Jean Henri Lhuillier was a recipient […]
Vanee Gosiengfiao is the General Manager of Sanofi Consumer Healthcare. Prior to this, she was General Manager of Diageo Philippines and General Manager of GSK Consumer Healthcare in Thailand. In this interview, she shares her thoughts about the importance of having a solid brand purpose. Q1: What’s the business case for having a brand purpose? A1: First, Purpose drives differentiation. […]