Samuel Po is President and CEO of JS Unitrade, makers of EQ baby diapers, adult incontinence care (Caress, Secure, Hy-Pants), Charmee feminine protection, Nursy wipes, and paper towels (Kitchenmate, Tidy). He is also the founder of Marco Polo Hotel Ortigas, plus other companies. In this interview, he shares about growth strategy amidst crisis. In a rare public speaking appearance, Mr […]
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(Note: This Q&A was originally featured on March 27, 2015 with update provided on April 29, 2022) Cebuana Lhuillier is in the Guinness World Record as the largest chain of pawnshops in the world with some 3000 outlets, bigger than many banks combined, serving mostly – the ordinary “unbanked” population. Its president and CEO, Jean Henri Lhuillier was a recipient […]
Vanee Gosiengfiao is the General Manager of Sanofi Consumer Healthcare. Prior to this, she was General Manager of Diageo Philippines and General Manager of GSK Consumer Healthcare in Thailand. In this interview, she shares her thoughts about the importance of having a solid brand purpose. Q1: What’s the business case for having a brand purpose? A1: First, Purpose drives differentiation. […]
What used to be a feast day of a martyred saint is now a celebration or expression of romantic love and admiration. Gifts, such as flowers, and chocolates are most common, accompanied by variations of “I Love You” messages, including number codes such as 143, 831, 721, 224 among others. Some people find Valentines Day as yet another opportunity for […]
Happy New Year. I am honored to have Q&As with leaders of different industries. They made time and unselfishly gave their insights in order for others to benefit from the learnings they shared. Thanks to the Philippine Daily Inquirer, the Philippines no. 1 broadsheet, for cross posting. My top 10 Q&A (according to the number of readers) are: 1. COACH […]
Roberto G Manabat is the Founder and former Chairman/CEO of KPMG R. G. Manabat & Co., a member firm of KPMG International. He was formerly a member of KPMG International’s global council, as well as the Asia-Pacific Board of KPMG International. He was also a former chairman of the Auditing & Assurance Standards Council, the auditing standard-setter in the Philippines. […]
At the recently concluded 12th Mansmith Market Masters Conference, we asked three seasoned marketers about growing and expanding amidst crisis. They are Greg Banzon, COO and EVP of Century Pacific Food; Harvey Ong, COO of Alfamart Philippines; and Alvin So, Regional Head for ASEAN of Bayer Consumer Health. Here is a 4-point summary of what they shared. Q1: How do you spot and […]
I would like to emphasize three important basic points in marketing that we all need to remember, pandemic or no pandemic. 1. The right understanding The minimum dimension must be met before determining dimension can be exploited. This means one should satisfy customers’ needs before wants. For instance, for food delivery businesses, delicious food is a must have before the convenience […]
We asked three CEOs from different industries what they expect from their marketers during (and eventually after) the COVID-19 crisis. These three CEOs — Aleli Arcilla, President and General Manager of Reckitt Benckiser Philippines (better known as the maker of Lysol, and Strepsils); Johnlu Koa, Founder and CEO of French Baker; and Jet Parma, President and Country Manager of agri-based Syngenta Philippines—built on […]
With lower revenues and profit, many entrepreneurs mainly resort to cutting costs in order to survive the deadly COVID-19 pandemic-recession twins. Unmindful that such a move, without market development, will continue to depress revenues and profit, they may end up in the worst state of their self-fulfilling prophecy. They may be taking a short term orientation instead of reframing how […]