Kristine Alvarez-Go is the general manager of Unilever Nutrition for Southeast Asia and a member of the board of Unilever Philippines. She won the Asia Pacific CMO of the Year 2022 from Tambuli, among other awards. In this interview, she shares her thoughts about growing the core through fresh consistency. Q1: You have been involved with many brands, categories and […]
Search Results for: Conference
On its 5th year, the Mansmith Market Masters Awards (MMMA) once again honors outstanding senior marketing executives who mentored members of their teams toward both professional and personal excellence. Because of their mentorship, their mentees had become the recipients of the Mansmith Young Market Masters Awards (YMMA), which is the first and only recognition program for marketers and entrepreneurs 35 years […]
In 2022, the most read articles (according to the number of readers) in my blog josiahgo.com reveal interest in diverse themes. Choice topics cover both current events such as the election campaign in the first quarter of the year, as well as recurring marketing concerns on pricing and customer satisfaction. I also observed how over the years, most readers want to refresh […]
Happy New Year. There is always much to learn from Filipino business leaders and innovators coming from different industries featured in my blog josiahgo.com almost every week. I am eternally grateful and honored when they say yes, and take time to unselfishly give their insights, that benefit many marketers and their companies. Readers seem to be preparing for post-pandemic “normalcy” and growth, […]
Esports is a competitive gaming industry where gamers play in organized, multiplayer matches. It is a relatively new industry. In this interview, Ronald Robinson Robins, Founder and CEO of esports pioneer Mineski Global, the largest esports organization in Southeast Asia, shares with us the latest about the esports industry. Q1: How big is esports? What was the tipping point that […]
Wearing masks and keeping social distance are already optional in many places outside the Philippines. Even some airlines no longer require wearing masks in flight. When my wife Chiqui and I decided to once again to attend an innovation festival we have been frequenting in New York since 2016, the feeling of movement and some normalcy was definitely liberating! While […]
There are fundamental concepts in marketing that remain relevant despite technology and changing consumer behaviors. This is important since what we know (knowledge) strongly influences what we do (actions). Marketers (and entrepreneurs) need not wait for the consequences of a wrong action to influence new knowledge. Here is a list of five concepts marketers should look into to check if […]
The Philippine Franchise Association (PFA) is the premier franchising association in the Philippines. In this interview, some of the PFA officers share their thoughts about franchising issues post pandemic. They are: Chris Lim, CEO of La Z Boy, Sherill Quintana, CEO of Oryspa, Richard Sanz, CEO of Bibingkinitan, Joseph Tanbuntiong, President for Philippines of Jollibee, Glenn Yu, Chairman of Seaoil, Joey Garcia, CEO of Wendy’s, Alice […]
Once again, it is time for businesses’ midyear evaluations and planning sessions. Have you explored the four critical directions for review to assess your strategy choices? From these questions, some lessons can already by deduced, explicitly and implicitly. Our own experience on how we, in Mansmith and Fielders Inc. changed the rules to be different is shared below. These strategic steps […]
Dr. Prof. Geoffrey Chua is a tenured associate professor of operations management at the Nanyang Business School (NBS), Nanyang Technological University in Singapore. His research and specialization spans the areas of supply chain management, service operations, decision science and operations-marketing interface. He has published in leading journals and was awarded the Research Excellence Award by NBS in 2015 and 2011. He […]