Q1: You became the first Asian President of the World Marketing Association a few years ago and you have made Asia proud. How has the role of marketing in the Asian region then and now evolved at an international level? In the last decade, we can see that the role of marketing is evolving so rapidly in the Asia. In […]
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Q1: Congratulations on winning Ernst & Young Entrepreneur of the Year in 2012. Previously, the import duty of chicken products was 30% and it went down even further to only 5% in 2007. This was a major concern of your industry since Thailand has relative cost advantage Tell us about how you arrived at the Chooks-to-Go retail store decision? What […]
Q1: Congratulations on being the 2014 President of the Philippine Marketing Association. How is marketing an association different (or similar) from marketing a product or a service?
Q1: CDO has become an aggressive force in the food industry. You have, in fact, launched the first canned corned tuna in the industry. What was the idea behind the product? The idea came about by thinking of the personal thing disliked most about the main competitor’s flakes in oil product, which is “in oil”. Canned products should be filled […]
The Mavericks: How 35 Marketing Rockstars Think, Strategize & Execute 2019 Best-Selling Book ‘The Mavericks’ features these 35 seasoned marketing experts generously sharing their thoughts and experiences on different aspects of marketing. 1. Strategy and Innovation New Category Strategy by Edgar Sia II, Chairman of Double Dragon Properties Growing Through Innovation by Jane Jimenez – Basas, President and CEO of Cignal TV 2. […]
I recently attended a kid’s fashion show at SMX Aura, a welcome break from my business conference routine. I learned that from 3,000 entries, 50 kids were shortlisted and trained to walk the runway. They were all so cute. I suddenly entertained the idea of wanting to be a grandfather. In the meantime, my family will have to make-do with […]