Krystle Anne Enriquez, or Kaye, is a partner of digital marketing agency CBR. In 2021, she was awarded at the Mansmith Young Market Masters Awards (YMMA) for Digital Business Building. In this interview, she shares how businesses can grow revenues by using digital tools. Q1: What are missteps and misconceptions within the practice of digital marketing nowadays, and how is your agency correcting them? […]
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At the recently concluded 12th Mansmith Market Masters Conference, we asked three seasoned marketers about the next wave of digital transformation. They are Ana Aboitiz-Delgado, EVP and Director of UnionBank of the Philippines, Dr. Nicco Tan, Vice President of Genting Malayisa; and Neil Trinidad, Chief Marketing Officer of Lazada Philippines. Here is a 4-point summary of what they shared. Q1: What is one thing you want […]
from left (Johnlu Koa, Jet Parma, Aleli Arcilla, John Rubio, Harvey Ong, Greg Banzon, Neil Trinidad, Alvin So, Ana Aboitiz-Delgado, Dr. Nicco Tan, Steven Tan, Kakam Gabunada) The global pandemic has jabbed a wrench into many organizations’ plans, making the future seem unknown. But as new consumer trends begin to emerge and more leaders are now able to combine hard […]
Last December 1 for Mansmith and Fielders’ 30th anniversary, I launched my new Business Model Course through Mansmith’s digital platform, Continuum Academy, a deep dive into the Mansmith Business Model Map framework organized into a full 55-video course complete with collaborative lessons and interviews from successful Filipino companies. As part of this anniversary celebration, those who availed of the course were granted complementary […]
The recently concluded 11th Mansmith Market Masters Conference was a rare learning event of a lifetime, as it featured 17 CEOs of major corporations in different industries sharing their thoughts about what they have done to lead their organizations during COVID-19, as well as what they intend to do after. Here are learnings from the CEOs of two major companies […]
Six marketing and sales experts will share the new realities of the new normal in the 2nd Mansmith Brand Summit which premiers on July 8, 2020 via the online platform of Continuum Academy, where learning can happen “at your own time, at your own pace, in your own place”. The Summit entitled “New Realities in Marketing“ will still be available after premier date, in case marketers and entrepreneurs […]
In June 2017, I launched a pioneering seminar “5 Skills of Master Strategists” after finding commonalities in the successful approaches of CEOs when in comes to strategy formulation and execution. The 5 skills are sensemaking, innovating, influencing, executing and discovering. I started interviewing CEOs, CMOs and award-winning young marketers in my blog since May 9, 2014, although I have featured dozens of […]
“Josiah Go’s ‘Marketing Strategy and Plans’ is the longest-running marketing strategy seminar in the Philippines. On its 107th batch, it was totally reinvented with ALL NEW cases and a new title ‘Right to Win, Play to Win: The Best of Marketing Decision Making’. The Right to Win, Play to Win quadrant can help marketers, strategists, business owners and executives determine […]
Gary Carandang is an entrepreneur and senior consultant of Corporate Achievers Institute (COACH). Prior to this, his corporate life includes being VP Commercial of Republic Cement, Key Account Director and Commercial Unit Director of Coca-Cola Femsa, National Sales Trade Director of Mead Johnson, VP Sales of Nestle where he was expatriated in Switzerland for a year and a half. Gary […]
I invited our team in Mansmith and Fielders Inc to share some of the marketing trends and insights they expect to happen more in 2020 and each shared one major point. I have included mine last. Chiqui Escareal-Go, Chief Behavioral Strategist – Purpose, including brand purpose will increasingly become center of strategy, not as an add on. As consumers become […]