In celebrating Chinese New Year, the careful choice and presentation of food go beyond just taste; it’s like an art that weaves together meanings of prosperity, happiness, and good fortune. Chinese traditions put a lot of importance on what certain foods symbolize, believing that eating them can bring positive things into your life. The auspicious meanings associated with these foods […]
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Jimmy Thai is the CEO of the Primer Group of Companies. Embarking on his path with a modest buy-and-sell enterprise in 1985, Primer has since evolved into a powerhouse, boasting a portfolio of 150 premium consumer and travel brands spanning diverse sectors like outdoor, travel, footwear, fashion, action sports, wellness, and urban lifestyle. Included in their repertoire are notable brands […]
In the every-changing world of marketing, it is crucial to understand the fundamental differences between consumer markets (B2C) and business-to-business markets (B2B). Imagine these markets as two distinct ways of doing business, each with its own set of customer behaviors, communication methods, decision-making processes, and rules of engagements. What is applicable in B2C might not be suitable to B2B. Let’s […]
Kristine Venturina is the Director for Shopper Marketing and Insighting of Unilab. She was a recipient of the Mansmith Young Market Masters Awards (YMMA) in 2015. Here, she shares her experience in shopper marketing. Q1: What are some of the biggest challenges you’ve faced as a shopper marketer, and how have you overcome them? A1: In shopper marketing like in […]
Advocacy-based marketing training and consulting company, Mansmith and Fielders Inc., has bestowed a 5-year P33-million scholarship grant that aims to train 4,000 marketing professors and teachers across the Philippines. By enhancing their skills and knowledge through marketing training courses, these educators will be better equipped to deliver relevant, up-to-date and practical marketing education to their students. The ripple effect of […]
How can marketers, business owners and executives consciously work on improving their decision making skills? How can they see a situation more objectively and anticipate probable (and even unthinkable) scenarios? Here is a list that affects perspective and corresponding suggestions on how to address these blind spots. They are not mutually exclusive, and can interact and/or merge to cloud one’s […]
Vicky Abad is the Managing Director of Ipsos. She brings with her over three decades of marketing and research experience in the arena of creating innovative products and solutions as well as helping build great brands. In this interview, she shares about the trends and trajectories for 2023 and beyond. Q1: Before we discuss trends, help us understand where we are […]
Mike Canlas and his wife Lucci started Bang Bang Special Crispy Bangus at the height of the 2020 pandemic. After expanding through franchising, they developed over 40 take-out stores in over a year (now with 100 stores). Bang Bang Special Crispy Bangus won an international NextGen franchising competition in 2021. In this interview, Bang Bang co-founder Mike Canlas shares how […]
I met Secretary Ramon Lopez sometime in the late 2000’s when he was still the Executive Director of Go Negosyo. I checked Facebook entries and was reminded that my daughter Tricia Gosingtian was part of the Most Inspiring Young Entrepreneurs of 2010. Secretary Ramon Lopez was the nominator. Later, Tricia and husband RG Gabunada would tap him as one of their wedding godparents. I interviewed Ramon Lopez twice for my […]
What used to be a feast day of a martyred saint is now a celebration or expression of romantic love and admiration. Gifts, such as flowers, and chocolates are most common, accompanied by variations of “I Love You” messages, including number codes such as 143, 831, 721, 224 among others. Some people find Valentines Day as yet another opportunity for […]