2020 started as a year of crisis! From the eruption of Taal Volcano to the ongoing Covid-19 pandemic. I wrote many articles to help and inspire entrepreneurs and businesses to adapt and cope with the pandemic. Here are the Top 10 Covid-19 related articles (according to number of readers) that our readers loved. Remembering Henry Sy During the Pandemic 8 […]

Go Negosyo was founded in 2005 by the Presidential Adviser For Entrepreneurship, Joey Concepcion, who is also the President and CEO of publicly-listed food company RFM Corporation. It is currently in its 15th year.  A business model is the way an organization plans to create, deliver and capture value for its intended customers or constituents. For Go Negosyo, the following […]

Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service.” – – Peter Drucker —————————————————— Over half of businesses are doomed to fail. Just Google various statistics, or approach government agencies and you can get an idea of how difficult it is to succeed.  But […]

(Talk given on July 24, 2020 during the Leadership Excellence Series in NCR of the Department of Tourism)  Recovery is all about length of time and effort needed to bounce back. Value chain also looks into the time and effort required in each stage of the process before products or services can be sold to a paying consumer. It also […]

Unemployment data provided by the Philippine Statistics Authority shows a record 17.7% unemployed Filipinos as of April 2020. Out of about 44 million in the labor force, that’s close to 8 million people, and May 2020 data is expected to rise further. Trade Union Congress of the Philippines, the largest labor group in the country, estimates a total of 12 […]

Law of Double Jeopardy is a term I use to describe the dilemma of many start-ups. Their product cost is typically higher versus the market leader because they do not have economies of scale yet and most also have to use lower introductory pricing for consumers to try their new products. This sets the stage for double jeopardy of lower […]

I asked two students to let me know what they think of their school. One is in high school, the other in college, both are graduating. Am sharing these conversations during enrollment season, as I have shared about schools in the past, in order for parents and their children to know if they have considered all angles before deciding a […]

A large part of the Philippines went on general community quarantine (GCQ) effective June 1, 2020.  All local and international media have been using the term “new normal”, referring to new realities, new ways of doing or understanding. What does this mean to marketers? Allow me to share my 8- point perspective on this: 1.     We are not going back to any […]

During and post COVID, many will likely lose their jobs or see their companies go bankrupt. It does not take a genius to figure out that two months of no revenues is about 17% of total expected revenues for the entire year. Many companies do not even make 5% return on sales, much less 17%. The smaller and newer companies […]

David versus Goliath is a popular story in the Bible (1 Samuel 17) where the underdog David won in the Valley of Elah, in spite of the odds against him.  The giant Goliath challenged the Israelites to single combat mornings and evenings for forty days disturbing them while they were in their prayers. The Israelites ran away in terror each time […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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