Joy Santos is currently the Head of Strategy for Leo Burnett Manila. She joined the agency in 2005 and transformed the Planning department into a key revenue stream by leading brand and communication initiatives for clients like McDonald’s and The Coca-Cola Company. Her strong strategic leadership propelled the agency to win major pieces of new business – Cebu Pacific, Fortune […]
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I am sharing the DTI Administrative Order 8 of 2002 on the ban of pyramiding schemes. As indicated, many “pyramid sales scheme and such sales scheme have been used in the guise of legitimate multi level marketing, thus depriving consumers of their savings and hard-earned money”. It also disallowed “plan compensating participants balancing number of recruits than number of sales […]
Q1: Back in college at De La Salle University, you were captain of the Debate Team (among other achievements) which won a national championship. When you graduated from La Salle, you became its Director of Placement, where you were quickly promoted from Placement Officer to Director level even when you were a fresh graduate. How did you choose your extracurricular activities […]
Q1: You have been with Mansmith for over 10 years, what was Mansmith like before and after you took over? A: Back when it was founded in 1990, Mansmith was inspired by a simple passion for learning – i.e., learning beyond textbooks, learning from experts, learning about what matters in business, among others. There was an opportunity for a training […]
Q1: You are known to be in real estate. How did you get into the bakery business? A: I started out in real estate sales due to lack of capital, I’m now still in the real estate business both as a licensed broker and now also as realty investor. Yes, it was through a December 2013 real estate deal that […]
Thanks to Inquirer columnist Henry Ong for inviting me to speak at last year’s Failing Forward Conference. I could not say no to Henry, thus, had to rush from the sales rally of Waters Philippines to Meralco Theater in Ortigas. Many people think I have always been excellent in what I have been doing, like I was a born leader, […]
Q1: There are so many banks in the Philippines, yet, since 2012, East West Bank has opened around 300 additional branches in 3 years, what is your vision for East West Bank? A. Our expansion was a necessary competitive response. We needed to expand quite massively because our competitors have much more branches. Otherwise, we will get clobbered. This is […]
I was 26 years old when I was invited by Leni Tiongco-Paderanga from the Executive Development Academy to join the Philippine Marketing Association (PMA) in 1988. It was the beginning of a series of transformations I went through that especially shaped my views on life, on pursuing excellence, on paying forward, and on making a difference. Just a year before […]
Q1: Prior to Francorp, you have worked in Unilever for over a decade handling brands in 4 different countries. You have also studied in Manila, Singapore, Vancouver, and Oxford. How are you applying international lessons learned to Francorp? A: A major lesson I’ve learned working in Unilever and studying Innovation & Strategy in Oxford is that to truly grow global, […]
Q1: What have you observed as trends in the size and format of new retail stores and why do you think this is happening? A: The trend towards bigger stores has reversed the past 10 years. We now see the big organized chains building smaller formats, while small and medium size entrepreneurs continuing to open groceries and sari sari stores. […]