A continuum is something that keeps on going, changing slowly over time, like the continuum of the four seasons. (Source: vocabulary.com) In 2019, the excom of Mansmith and Fielders Inc. planned to launch Continuum Academy in May 2020, as one of the many ways to celebrate its 30th anniversary. What happens next is ECQ and the company suddenly had to launch 2 months ahead. Thanks […]
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“Sophie’s Choice” was an American drama movie I watched in 1982. Award-winning actress Meryl Streep played Sophie, a Polish immigrant living in Brooklyn, New York with a past that haunted her. As a prisoner at Auschwitz, she was forced to make a most painful decision – who between her son or daughter will live or die — a tragic situation, […]
Gary Carandang is an entrepreneur and senior consultant of Corporate Achievers Institute (COACH). Prior to this, his corporate life includes being VP Commercial of Republic Cement, Key Account Director and Commercial Unit Director of Coca-Cola Femsa, National Sales Trade Director of Mead Johnson, VP Sales of Nestle where he was expatriated in Switzerland for a year and a half. Gary […]
In 2019, we lost two of the most respected Taipans in the Philippines. In the top 10 of my most read marketing articles in 2019 were my tributes to the Philippines’ richest man, Henry Sy, who died on January 19, 2019 and industrialist John Gokongwei, who passed away on November 9, 2019. My top 10 marketing articles (according to the […]
I am honored to have Q&As with captains and marketing rock stars of different industries. They made time and unselfishly gave their insights in order for others to benefit from the learnings they shared. Thanks again to the Philippine Daily Inquirer, the Philippines no. 1 broadsheet, for cross posting. My top 10 Q&A (according to the number of blog readers) […]
I invited our team in Mansmith and Fielders Inc to share some of the marketing trends and insights they expect to happen more in 2020 and each shared one major point. I have included mine last. Chiqui Escareal-Go, Chief Behavioral Strategist – Purpose, including brand purpose will increasingly become center of strategy, not as an add on. As consumers become […]
About the same time last year, I was invited by the Financial Executives Institute of the Philippines (FINEX) at their annual conference held at Shangri-La at The Fort to share the learning and development innovations instituted by Mansmith and Fielders Inc. I was featured in ‘Learn to Rock’, the session on education and how this has sparked innovation and creativity […]
From left: Ian Santos, Atty Alvin Alburo, Ronnie Traballo, Josiah Go, Imelda Lim, Milona Barraca and Ramon Barredo. Sensei refers to a “master” or “teacher”. I was the insight moderator of the recently concluded Sensei Marketing Conference, organized by Sensei Business Academy. And here are some lessons shared during the said conference that focused on Maximizing Returns on a Shoestring […]
Six awardees of Mansmith Young Market Masters Awards (YMMA) recently assembled for the 1st Mansmith Brand Summit. I chaired the conference and opened it with a fearless forecast – that marketers will hear more and more of the word TRUST, while the marketing rockstars shared real-life cases about the importance of branding. TRUST is the latest currency in the ways […]
Jose Arnulfo “Wick” Veloso joined the Philippine National Bank (PNB) as President and CEO in November 16, 2018 after heading HSBC for 23 years, serving his last post there as its first-ever Filipino CEO for the Philippines since December 2012. Stock price of PNB has reversed its struggling trends the last 6 years and has gained over US$500 million within […]