Q1: Joey Concepcion and you are the movers behind Go Negosyo. You also work together in RFM as his VP for Corplan. What are the secrets of working well together for over 20 years? These are not really secrets but I guess it is more of having shared vision and goals on what we want to achieve, both for RFM […]
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Q1: What is IdeaSpace? Why was it set up? What is its vision? A: IdeaSpace is aimed to help grow a Philippine economy through science and technology. We were set-up by the First Pacific Group of Companies to foster a spirit of technopreneurship in the country and encourage more young people to consider becoming entrepreneurs, engineers and scientists. The goal […]
Last July 2012, I was blessed to be invited to speak at both the Asiannovation Conference of the Philippine Marketing Association (PMA), and the Franchise Asia Convention of the Philippine Franchise Association (PFA). I talked about marketing innovation in PMA while I talked about premium branding in PFA. In both talks, though I presented several marketing case studies, there was […]
It is always good to be mindful of mass-based consumers and the poor and marginalized. It’s even better to stay with them to watch what they do and why. A. Family heritage Dad became a market vendor / kargador at age 11. He had to support a family struggling to make ends meet. I have always embraced this fact and […]
Q1: You have been president or managing director of San Miguel Brewery, Kraft, URC and many other companies, then you shifted to the government as president of Philippine International Trading Corporation (PITC) – Pharma. I understand you were able to turnaround PITC, (“a consistently profit-challenged” government company) within your 14-month stay. What issues plagued PITC and how did you […]
There was a frantic call one morning. The man on the other side reminded me that we met in one of the marketing and innovation conferences he attended where I, together with some colleagues from Mansmith and Fielders, Inc. spoke. He then pleaded I should make time to meet him the same day – – his wife was about to […]
Q1. Your company is owned and managed by a group comprising of five friends (including a brother). How has this worked out for all of you — in terms of business relationships and in terms of personal bond. Have you worked together in a previous organization or association before incorporating? Jimmy Thai: Johnny and I informally worked together in a family business, […]
Q1: You became the first Asian President of the World Marketing Association a few years ago and you have made Asia proud. How has the role of marketing in the Asian region then and now evolved at an international level? In the last decade, we can see that the role of marketing is evolving so rapidly in the Asia. In […]
Q1: Congratulations on winning Ernst & Young Entrepreneur of the Year in 2012. Previously, the import duty of chicken products was 30% and it went down even further to only 5% in 2007. This was a major concern of your industry since Thailand has relative cost advantage Tell us about how you arrived at the Chooks-to-Go retail store decision? What […]
Q1: Congratulations on being the 2014 President of the Philippine Marketing Association. How is marketing an association different (or similar) from marketing a product or a service?