In a best selling book I authored entitled ‘The Rainmakers’, I interviewed 25 Top Filipino CEOs such as Lance Gokongwei of Cebu Pacific Air, Victor Paterno of 7-Eleven, Injap Sia of Double Dragon and Joey Concepcion of RFM, among others, who shared their views on how their strategies addressed the opportunities or challenges of their industries at a particular time […]
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(Caption: Entrepreneurship book officially endorsed by DTI and Go Negosyo. Shown to the left of Josiah Go are Presidential Adviser on Entrepreneurship Joey Concepcion, DTI Secretary Ramon Lopez and co-author and Chair of Women Business Council of the Philippines Chiqui Escareal-Go) Small and medium scale enterprises (SMEs) comprise 99% of all companies in the Philippines. Over half of new businesses […]
Updated as of Nov 9, 2018 One hundred is such a powerful, wonderful number – a perfect score, an anniversary worth celebrating, a heritage that may seem like a lifetime. I praise God for that gift of longevity! Mansmith is celebrating the 107th public run of my Marketing Strategy and Plans (MSP) program on September 16, 27, 28, 29, 30, […]
Spoiler Alert: Read only after watching the movie. Note that my ideas here are based on the movie and not the book, which I have not read. ‘Kai Ki Lang’ I remember my conversation with my late father in 1983. Word finally reached him that I had a Filipina girlfriend and he wanted to talk to me about it. I […]
Thanks to all who came to our book launch ‘Entrepreneurship: Starting a Business. Having an Innovation Mindset’ last July 12, 2018 (Thursday) at National Book Store Shangri-La Mall. The book ‘Entrepreneurship’ is actually a prequel to our 2010 book ‘The WE Entrepreneur’ where we wrote about the bigger picture of being a whole entrepreneur (WE). In this book, we broke […]
Francis Flores won the Mansmith Young Market Masters Award (YMMA) in 2010 for leading the turnaround of Greenwich Pizza and Pasta. He was promoted as the General Manager and President of Greenwich from 2011 to 2013, where he transformed it to the Philippines’ number 1 favorite pizza brand through innovative and award-winning campaigns. He served as the President of Dunkin […]
Extraordinary Enclaves, a member of Joy-Nostalg Group, is developing a 30-Hectare Socialized Housing project in Naic, Cavite. Such a large undertaking requires meticulous planning to ensure a successful implementation. Joy-Nostalg Group CEO Jack Ng, Jr. shares how important execution is after formulating strategies. Q1: The government requires 20% of property developers’ sales to come from socialized housing. Your Extraordinary Enclaves […]
I just finished my first graduation speech aimed at Senior High School students at the Hope Christian High School. It was a pleasure and an honor to have the opportunity to inspire a new generation of students. I shared my story of being a C student back in high school before becoming an achiever during my college days. Who would […]
Bancassurance is about selling insurance inside the bank premises to the bank’s clients. To the insurance company, it is a new channel to reach new customers. To the bank, it is a cross-selling strategy. Both the bank and the insurance company are benefited with this partnership via higher revenues and lower cost. BPI-Philam Life Assurance Company is one of the […]
This post is for millennials. I see many of them traveling. Market research confirmed that travel is one of the most important aspirations of the millennials. I understand the excitement and new learnings that traveling provides. In my 2017 survey about practices of award-winning marketers in generating new and innovative ideas, traveling came out as one of their preferred practices. […]