My 18th No false advertising, I am excited to celebrate the launch of my 18th book! Come join me on May 3, 2019 (Friday), 6 PM at National Book Store, Shangri-La Plaza Mall. It will also be the post celebration of my April 22 birthday. “The Mavericks: How 35 Marketing Rockstars Think, Strategize and Execute” has been on my mind […]
Search Results for: Leadership
McDonald’s Philippines marketing director Christina Lao won the Mansmith Young Market Masters Award (YMMA) in 2010. Under her leadership where she supervises a talented group of millennials, overseeing menu innovation, brand communications, digital marketing, family marketing, local store marketing, and customer care, McDonald’s Philippines received the Hall of Fame Award from the Philippine Association of National Advertisers (PANA) for winning […]
Imagine a huge business conference of over 1,000 delegates with 35 speakers where there are presenters, speeches, PowerPoints, audio-visuals, jargons, breakout sessions and lunches! That has been the norm for as long as we can remember. Mansmith and Fielders Inc. wanted to launch their new crusade, the Mansmith Innovation Awards within the 10th Mansmith Market Masters Conference last April 3, 2019 in SMX Aura […]
Gladys Jane Chan is the Marketing Director of Visa in the Philippines and Guam, before which she worked in the fields of telecommunications, banking and digital content. She is also a former marketing professor at the UA&P, teaching brand management. She won the Mansmith Young Market Masters Awards (YMMA) in 2013. She shares her insights about services marketing. She will […]
Mansmith and Fielders Inc. will soon be celebrating its 30th year anniversary in 2020. In 2004, Chiqui Escareal-Go took over as head and shared her vision of converting Mansmith from training and consulting to an advocacy-based company, emphasizing Mansmith’s role in “helping marketing and sales teams soar”. Thus was born the Mansmith 4I’s – – information, ideas, inspiration and infrastructure, […]
It has been almost three months since marketing legend Edwin Totanes or fondly, ET to his colleagues returned to his Creator on November 22, 2018 (Thursday) at age 61. It was sudden and shocking as we, Mansmith consultants were just on group chat the day before and he was telling us that he will be discharged from hospital the next […]
JCI Manila: I have been wanting to do a significant project with JCI Manila ever since I won the Ten Outstanding Young Men (TOYM) of the Philippines in 2001, and Ten Outstanding Young Persons (TOYP) of the World in 2002, when they submitted my TOYM entry to compete with over 1,000 other TOYMs from over 100 countries. You see, JCI […]
Samie Lim is the Co-Founder and Chairman Emeritus of the Philippine Franchising Association (PFA) and the Philippine Retailers Association (PRA). He is also Chairman of Francorp Philippines and U-Franchise, the largest franchise consulting company and franchise brokerage company respectively in the Philippines. Q1: What common traits should franchisors look for in leaders within their franchisee’s organizations and why? What are […]
Lucio Cochanco, Jr. is the President of Fly Ace Corporation, marketer of Jolly canned vegetables, canned fruits, Doña Elena Mediterranean products (olive oil, olives & capers, pasta & pesto sauces, canned tomatoes, anchovy, bottles sardines & canned tuna) , Good Life oriental products (sotanghon, egg noodle, bihon, bread crumbs, sesame oil, oyster sauce) and other food products, many of which […]
I discovered the term ‘Modern Elder’ from bestselling author and hotelier Chip Conley, who spoke at the World Business Forum Sydney last May 31, 2018. Chip described a ‘Modern Elder’ as a person who can be both a mentor and intern at the same time, someone who is both a teacher and a student, one who can impart guidance and […]