It’s been 4 years since my last book launch in 2019, and I am excited to share that a new one is to be launched soon – “Marketing for Beginners,” co-authored by myself, pioneering marketing anthropologist Chiqui Escareal-Go, CEO of Mansmith and Fielders Inc., and the dynamic digital consultant RG Gabunada, Partner of Louder PH. This book is designed to refresh marketing […]
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Passionate about learning? Ready to supercharge your career? Join me on an extraordinary journey through the must-attend conferences of 2024, hosted by The Mansmith Group! Gain fresh insights, ignite your inspiration, and reshape your future. After a 3-year break from hosting a live event and switching to online events because of the Covid-19 pandemic, it is surprising how well the […]
Business Model Map of a Low-Cost Carrier (Decoded by Josiah Go) Let’s begin by examining a scenario where superb marketing is coupled with an insufficient business model during the entry of budget airlines into the industry Case 1: Philippine Airlines (PAL) smartly offered different classes – first, business, and economy – to suit various travelers’ needs. PAL also emphasized their sterling […]
Innovation, a term widely bandied about in various conversations, and corporate functions. Some companies have even dedicated positions to innovation management, aiming to embed it within their corporate culture, processes, and mindsets. It is imperative, then, to gain a clear understanding of what innovation truly entails, enabling businesses to direct their efforts and resources towards genuine innovation, rather than pursuing […]
During our recent visit to the Jagalchi Fish Market in Busan, South Korea, my partners and I from Mansmith and Fielders Inc. encountered a remarkable stall, manned by a vibrant and friendly 30-year-old man (let’s call him Mr. H). Let me share the story of how he showcased exceptional selling skills that set him apart from other stall owners. As […]
Here is a hyper-growth rock star we can all emulate — Martha Sazon. When she took over GCash in June 2020, at the height of the pandemic, it had over 20 million users. Under her leadership, GCash attracted over 86 million users as of the middle of 2023, experiencing a remarkable 400% growth in three years. With so much success, […]
Kim Frances Lato, the founder of Kimstore.com, started her business with just P20,000 on the Multiply social media platform. Today, she has more than 250 employees and processes over 1 million online transactions per year with an omnichannel availability. Kim was awarded the Mansmith Young Market Masters Awards (YMMA) in 2021. In this interview, she shares her insights on opportunity-seeking and […]
Advocacy-based Mansmith and Fielders Inc. named the 13 winners for the 18th Mansmith Young Market Masters Awards (YMMA) 2023. The Mansmith YMMA is the most sought-after recognition for young marketers and entrepreneurs, 35 years old and below, and the only marketing award in the country with no entry fees. These awardees are being recognized for their outstanding and innovative accomplishments in […]
Market-driven strategy – or the strategy that seeks to understand and satisfy the needs and wants of the existing market focusing on customer loyalty and repeat purchase, has been the most common approach to business decision-making and choice of marketing activities. In recent years, this way of thinking had been challenged for its limitations – now requiring marketers to keep […]
Understanding the Differences: Market-driven strategy and market-driving strategy are two distinct approaches to marketing as a strategic function. Although the term “market-driving strategy” might raise some eyebrows, it is essential to recognize the disparities between these two methodologies. Market-driven strategy, the more conventional approach employed by 99% of firms, emphasizes understanding and responding to identified customer needs within existing or […]