Not long ago, I asked my businessmen-friends why they think companies like Philippine Air Lines (PAL) did not create their own low cost carrier (LCC) before the entry of Cebu Pacific Air. Or even Mercury Drug before the entry of The Generics Pharmacy (now TGP). Or banks before the entry of Bayad Center catering initially to the unbanked customers. Was […]
My youngest son Calel Gosingtian had the opportunity to work at a Four Seasons Hotel in Jacksonhole, Wyoming, which is the no. 1 ski resort in North America. Four Seasons Resorts and Residences is the only 5-star, AAA 5-diamond hotel in Jacksonhole. It is a hotel known to choose personality and attitude over experience, and then turning them to into […]
Nic Lim is a seasoned People Manager. He was formerly VP of San Miguel Corporation and Director for HR of Kraft before joining URC and becoming SVP for Corporate Resources of its holding group, JG Summit. Nic was People Manager of the Year in 2007 given by the People Management Association of the Philippines. He shares his insight about how […]
This is continuation of our annual consumer trends and prediction series for 2016 that started early 2016, where we shared some items from a list of 50 consumer trends. The list includes ten themes (How we LIVE, How we WORK, How we LOOK, How we RELATE to OTHERS, How we DRINK & EAT, How we PLAY, How we BUY OR […]
Many people aspire to have personal freedom and financial independence or want to be an entrepreneur but do not have huge capital. The route is typically via trading (buy and sell), opening a small neighborhood store or eatery, getting a franchise kiosk, or becoming a multi-level marketing (MLM) distributor. MLM, also known as network marketing, is a modern direct sales […]
Willis Towers Watson is the leading human capital and benefits consultancy firm in the Philippines. Mr. James Matti, the Head of the Philippine Consulting Office, who is also President of Towers Watson Insurance Brokers Philippines, Inc., shares updates on motivating people and understanding rewards. Q1: How has the role of money in motivating employees changed over the years? Based on […]
HOW WE RELATE TO OTHERS In our first trends article of 2016, we shared our first prediction on how we relate to others – Renewed Patriotism, where the mainstream and social media have played roles in awakening the Filipinos’ sense of history via the hashtag #ItsmorefuninthePhilippines and the movies Bonifacio and Heneral Luna. Below is the complete list of how […]
Q5: Many market leaders are not brand leaders. They are bought but their emotional connection with the consumers are not strong. How does Goldilocks connect to the newer millennial consumers? A: This is a very significant point for us, because at 50 years old, Goldilocks is a Gen X company that needs to understand and engage Millennial consumers. Of course, […]
Goldilocks is celebrating its 50th anniversary this 2016. Founded by sisters, Milagros Leelin Yee and Clarita Leelin Go, and their sister-in-law Doris Wilson Leelin, they were baking delicacies in their Makati City apartment to serve doctors, nurses and, eventually, hospital patients. The business grew and led to the opening of the first Goldilocks store, on a humble 70 square meter […]
Vitarich was supplying dressed chicken to the fast food industry when they launched Texas Chicken Restaurant. The latter has since closed in the Philippines. Lamoiyan owner Cecilio Pedro’s previous company was a supplier of aluminum toothpaste tube to the likes of Unilever and Colgate when Happee Toothpaste was eventually launched at a much lower price point. Mega Sardines was launched […]