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Thanks to all who came to our book launch ‘Entrepreneurship: Starting a Business. Having an Innovation Mindset’ last July 12, 2018 (Thursday) at National Book Store Shangri-La Mall. The book ‘Entrepreneurship’ is actually a prequel to our 2010 book ‘The WE Entrepreneur’ where we wrote about the bigger picture of being a whole entrepreneur (WE). In this book, we broke […]

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I asked 50 award-winning marketing rockstars, most of whom are Mansmith Young Market Masters Awardees, about what they do to improve both their creative thinking and sensemaking skills. Travel turned out to be one of the most often cited commonalities among them. Traveling to another city or country allows one to see new things, to develop new perspectives, to be […]

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Francis Flores won the Mansmith Young Market Masters Award (YMMA) in 2010 for leading the turnaround of Greenwich Pizza and Pasta. He was promoted as the General Manager and President of Greenwich from 2011 to 2013, where he transformed it to the Philippines’ number 1 favorite pizza brand through innovative and award-winning campaigns. He served as the President of Dunkin […]

Extraordinary Enclaves, a member of Joy-Nostalg Group, is developing a 30-Hectare Socialized Housing project in Naic, Cavite. Such a large undertaking requires meticulous planning to ensure a successful implementation. Joy-Nostalg Group CEO Jack Ng, Jr. shares how important execution is after formulating strategies. Q1: The government requires 20% of property developers’ sales to come from socialized housing. Your Extraordinary Enclaves […]

Marketing nudges consumers to consider a purchase consistent with their decision-making process and personal background. This is done through various influences known as the marketing mix. For products, the 4 P’s of marketing is short for product, price, place and promotions. For services, an additional 3 P’s were added to consider the intangible and experiential nature of services – physical […]

W Group of Companies owns W Hydrocolloids, Inc., one of the Philippines’ biggest exporter of dried seaweeds, which is used to make carrageenan, a major ingredient in dairy, meat and personal care products used for its gelling, thickening, texturing and stabilizing properties. Dr. Rosalind Wee, company co-founder and vice chair, and a Pearl Buck International Woman of the Year awardee […]

Nielsen Sports is the premier provider of analytics and insights within the sports industry, offering the most reliable source of independent and holistic market data in the sector and the most complete view of consumer trends and habits worldwide. Guy is the Managing Director for Nielsen Sports in Asia, overseeing six offices across the region. He has 15 years of […]

Dr. Amable C. Aguiluz IX, known to many as Miguel, has always had the passion for innovation. A true blue Atenean from grade school to grad school (MBA), a graduate and awardee of the Harvard Business School Owner/President Management program, president of ACA group of companies, and Vice Chair of the AMA Group of Companies, Miguel believes that to keep […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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