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Josiah Go

About Josiah Go

Record-breaking, bestselling author Josiah Go is the Chairman of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), and Chairman of Waters Philippines (the market leader in the direct selling of premium home water purifiers in the Philippines). He is Chairman / Vice Chairman / Director of over a dozen companies.

Q&A with Universal Robina Corporation’s VP-Marketing Edwin Totanes on Launching and Defending New Products (Part 2)

This is continuation of our interview with Universal Robina Corporation’s Vice President-Marketing Edwin Totanes on Launching and Defending New Products. In this second part, Mr. Totanes generously shares about lessons...
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Q&A with RFM’s CEO Joey Concepcion on Growth Strategy

Q1: I have known you since 1982, and you have always been entrepreneurial, please update us about your other entrepreneurial ventures outside of RFM (Joey’s Pepperoni, etc.) On my popcorn...
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Q&A with Universal Robina Corporation’s VP-Marketing Edwin Totanes on Launching and Defending New Products (Part 1)

“Research results should be “used directionally” and not necessarily to be “followed directly” Edwin Totanes Q1: Congratulations on your winning the prestigious Agora Awards for marketing management from the Philippine Marketing...
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Q&A with Wilson Lim, Founder of Abenson Group of Companies on Starting Up New Ventures

Q1: You have founded many successful companies like Abenson, Walter Mart, Electroworld and many distribution companies. Where and how do you get ideas for your businesses? Through the years, I...
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Q&A with Roberto Claudio, Chairman of Toby’s Group of Companies on Sports Retailing

Q1: Toby’s is the leader in sports retailing.  What makes Toby’s successful all throughout these years? We see to it that we are always ahead of our time, looking for...
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Q&A with Glenn Yu, President and CEO of Seaoil Petroleum on the Petroleum Industry

Q1: What made you decide to enter the competitive retail market for petroleum? The deregulation of the oil industry along with the Asian Financial crisis in 1997, was the catalyst...
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Q&A with George Siy, President and CEO of Marie France Philippines on Marketing Strategy

Q1: What were the more successful tools or techniques you employed that drove customers to Marie France? Advertising is our mainstay and is a major driver for new trials. We...
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Q&A with Tricia Gosingtian, Founder and blogger of blog.triciagosingtian.com on Blogging

Q1: You have many followers and are branded as Manila’s top fashion blogger. What inspired you to start blogging while you were still a student? Blogging came to me early...
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Q&A with Jose Magsaysay Jr., President of Potato Corner on Niche Marketing

Q1: Fast food companies are already selling French fries bundled with their value meals. What made you decide that there is an opportunity to sell fries separately in kiosks? I...
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Q&A with Richmond Lim, President of Time Depot on the Watch Industry

Q1: Your family was already in the watch business, distributing Casio, before you founded Time Depot in 2001. What was the insight behind the creation of a retail unit selling...
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