Q&A with Joy-Nostalg Group CEO Jack Ng, Jr. on Marketing Execution

Q&A with Joy-Nostalg Group CEO Jack Ng, Jr. on Marketing Execution

interviews, Q&A
Extraordinary Enclaves, a member of Joy-Nostalg Group, is developing a 30-Hectare Socialized Housing project in Naic, Cavite. Such a large undertaking requires meticulous planning to ensure a successful implementation. Joy-Nostalg Group CEO Jack Ng, Jr. shares how important execution is after formulating strategies. Q1: The government requires 20% of property developers’ sales to come from socialized housing. Your Extraordinary Enclaves is doing 50%, with the other half going mostly to your mid-range brand Elanvital Enclaves. Why the greater focus on socialized housing? A: I have taken interest in Architecture and Development when I was about 13 years old, being inspired by and experiencing my father's low-cost housing development then in Novaliches. With age and deeper insights of the housing industry and it's 5M backlog, my interest for Social Housing matured,…
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Q&A with Nielsen Sports Managing Director for Asia Guy Port on Sports Marketing Analytics

Q&A with Nielsen Sports Managing Director for Asia Guy Port on Sports Marketing Analytics

interviews, Q&A
Nielsen Sports is the premier provider of analytics and insights within the sports industry, offering the most reliable source of independent and holistic market data in the sector and the most complete view of consumer trends and habits worldwide. Guy is the Managing Director for Nielsen Sports in Asia, overseeing six offices across the region. He has 15 years of experience working with Nielsen Sports (previously Repucom), delivering research and insight solutions across the global sports business industry. This includes strategy development and commercial insights programs for the leading global sports properties, teams and brands. During his career, Guy has also worked as the Managing Director for the Nielsen Sports business in multiple markets including North America and Australia. Q1: The sports industry is a pioneer in analytics. What can…
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Giving Your 101%

Giving Your 101%

Articles
Yesterday, Mansmith and Fielders, Inc. CEO, Women's Business Council Philippines Chair, and my better half Chiqui Escareal-Go gave a graduation speech for the Marketing Management and Accountancy graduates of Rizal Technical University. In celebration of Mother's Day, I am sharing her words here to serve as an inspiration to the youth and the young at heart to give their 101% in pursuing their dreams. (Mansmith and Fielders, Inc. is the center for executive education in marketing and sales in the Philippines. Check out their courses at www.mansmith.net!) Speech of Chiqui Escareal-Go Rizal Technical University Graduation May 10, 2018 To the Marketing Management and Accountancy graduates of Rizal Technical University 2018 – congratulations! I am honored to have been invited on this important day in the lives of over 500 future…
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Q&A with Resorts World Genting VP for Relationship Marketing Dr. Nicco Tan on Omni-Channel Marketing

Q&A with Resorts World Genting VP for Relationship Marketing Dr. Nicco Tan on Omni-Channel Marketing

interviews, Q&A
Dr. Nicco Tan is the Vice President for Relationship Marketing of Resorts World Genting Malaysia, in charge of digital marketing transformation and customer relationship management. He is a 2018 Mansmith Young Market Masters Awardee (YMMA) and the first to be awarded for marketing analytics. Q1: Why is omni-channel marketing important? How do you know which channel or platform is most valuable to you? A: Omni-channel marketing is important because unlike multi-channel marketing, it focuses on providing a seamless and continuous experience across channels bespoke to the customer. It uses behavioural data and empowers the owner of that data to create future experiences based on their preferences. With the rise of latest marketing technologies and the use of personal smart devices in store, brands must understand that the days of closed…
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My Top 10 Q&A for 2017 by Josiah Go

My Top 10 Q&A for 2017 by Josiah Go

Articles
I am honored to have Q&As with captains of different industries. They made time and unselfishly gave their insights in order for others to benefit from the learnings they shared. Thanks again to the Philippine Daily Inquirer, the Philippines no. 1 broadsheet, for cross posting. My top 10 Q&A (according to the number of blog readers) are: Unilever Chairman & CEO Benjie Yap on Strategy https://josiahgo.com/qa-with-unilever-ph-chairman-ceo-benjie-yap-on-strategy/ 7-Eleven President Victor Paterno on Franchising https://josiahgo.com/qa-with-7-eleven-ph-president-victor-paterno-on-franchising/ Belgian Waffle Founder Euclid Cezar on Creative Entrepreneurship https://josiahgo.com/qa-with-famous-belgian-waffles-ceo-and-founder-euclid-cezar-on-creative-entrepreneurship/ Connecting Maven Chairman Rowen Untivero on Decoding a Gambit Strategy https://josiahgo.com/qa-with-connecting-mavens-chairman-rowen-untivero-on-decoding-a-gambit-strategy/ Abenson Founder Wilson Lim on Growing From Core to Adjacencies https://josiahgo.com/qa-with-abensons-founder-wilson-lim-on-growing-from-core-to-adjacencies/ Nielsen Managing Director John Patrick Cua on The Filipino Consumers https://josiahgo.com/qa-nielsen-executive-director-john-patrick-cua-on-the-filipino-consumers/ Wilcon Chairman William Belo on Home Improvement Retailing https://josiahgo.com/qa-with-wilcon-depot-chairman-william-belo-on-home-improvement-retailing/ Mega Sardines President William Tiu Lim…
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My Top 10 Marketing Articles for 2017 by Josiah Go

My Top 10 Marketing Articles for 2017 by Josiah Go

Articles
My top marketing article in 2017 was a critique on CHED’s New Marketing Curriculum where I discussed my surprise that after over a decade, the only major change was the doubling of internship time. Overall, my article in 2017 was “4 Tips on Marriage for my Son-in-Law”, a follow through of my blog about my feelings as a father on the forthcoming wedding of my only daughter Tricia Gosingtian which went viral in 2016. My top 10 marketing articles (according to the number of blog readers) are: CHED's New Marketing Curriculum https://josiahgo.com/cheds-new-marketing-curriculum-by-josiah-go/ Don't Pursue Your Passion https://josiahgo.com/dont-pursue-your-passion-by-josiah-go/ Revisiting 60 Trends in the Philippines https://josiahgo.com/revisiting-60-trends-in-the-philippines-by-josiah-go-and-chiqui-escareal-go/ Never Provoke a Rival https://josiahgo.com/never-provoke-a-rival-by-josiah-go/ Losing a Sale Before a Demo https://josiahgo.com/losing-a-sale-before-a-demo-by-josiah-go/ Blog or Instagram https://josiahgo.com/blog-or-instagram/ Reach is Not Influence https://josiahgo.com/reach-is-not-influence-by-josiah-go/ 8 Tips to Crack a…
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25 Years as a Marketing Author by Josiah Go

25 Years as a Marketing Author by Josiah Go

Articles
Unmet Needs: I saw an unmet need some 25 years ago - marketing students using foreign textbooks with examples they can hardly relate with, so I decided to launch my first marketing book, ‘Contemporary Marketing Strategy in the Philippine Setting’. Banking on Strengths: I was an unknown 30-year old author in 1992, but I had three credentials I could bank on: 1. My term as National President of the Philippine Marketing Association had just ended; 2. I was the Director for the Marketing Minor Program of the Ateneo de Manila University, and I had been teaching marketing part-time since 1990; 3. I was a successful marketing practitioner (RFM’s brand management for 3 years), and entrepreneur (7 years). Fortunately, I got helped by many people. Asking for Help: As a novice,…
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PH’S MARKETING GURU LAUNCHES 15TH BOOK by Reginald Yu

PH’S MARKETING GURU LAUNCHES 15TH BOOK by Reginald Yu

Articles
"The author is President of Xavier School Alumni Association, Past President of the Anvil Business Club and Junior Chamber International (JCI) - Manila. He is also President of Times Paints Corporation" Nov 24, 2017 via Facebook People don’t buy what you do, they buy why you do it.” — Simon Sinek The spectacularly horrendous Manila Friday traffic failed to douse the rousing success of the latest book launch event from the Philippines' foremost "dynamic duo" of Marketing, Prof. Josiah Go and Ms. Chiqui Escareal-Go, as a sea of professionals, students, practitioners and loyal fans flocked to National Book Store in Glorietta to witness another milestone endeavor. Truth be told, having arrived quite late (due to Manila's proverbial gridlock, as usual) does have its perks sometimes: not only did I not have…
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Q&A with Josiah Go & Chiqui Escareal-Go on their new book Principles and Practices in Marketing by Emilio Macasaet

Q&A with Josiah Go & Chiqui Escareal-Go on their new book Principles and Practices in Marketing by Emilio Macasaet

interviews, Q&A
Bestselling sales author Emilio Macasaet III interviewed Chiqui Escareal-Go and myself during our book launch of ‘Principles and Practices in Marketing in the Philippine Setting’ in National Book Store Glorietta 1. Below is the transcript of the Q&A last Nov. 24, 2017. Q1 : In your experience, what have been some of the biggest misconceptions about marketing? Josiah: First, the most common confusion that the function of marketing is simply the satisfaction of consumer needs and wants. Satisfying customers is the role of a product or service in the marketing mix. Marketing is much broader than that and is more than just a product or service. It is only a starting point. The marketing 3Cs composed of consumers (or customers), competition and company tell us marketing is about creating the…
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