I asked two students to let me know what they think of their school. One is in high school, the other in college, both are graduating. Am sharing these conversations during enrollment season, as I have shared about schools in the past, in order for parents and their children to know if they have considered all angles before deciding a […]

Jun took over his father’s job as a taho vendor twenty years ago when his father became too weak to carry the 25-kilo, twin aluminum buckets of taho (silken tofu), sago pearls and syrup. As a second generation micro-entrepreneur, he typically wakes up at 3 AM every day, prepares the taho with his supplier, then takes a public jeepney ride […]

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Philip is 43 years old, a single parent taking care of 2 kids studying in grade school. He has been a Grab driver for 1.5 years. Previously, he was an Uber driver for 6 months, but decided to be accredited by Uber and Grab simultaneously. According to Philip, Uber had a lot more customers even if they charged a 25% […]

I was finishing writing my book, “Principles and Practices in Marketing” when I encountered disturbing data about the unreligious. Hence, I decided to have a conversation with a 32-year old software programmer about his being unchurched. He refers to himself as an incidental churchgoer, going along with family before a reunion, or when he has to attend weddings. “I am […]

Starting today, I will write about my conversations with real on-the-street people about specific companies or brands. This represents a snapshot or indicator of how one feels about a company or brand and should not be taken as representative sample as it is not an official market research. The person can be a consumer, a channel customer or even a […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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