Q1: Wrangler is among the top 3 to 5 brands in a crowded marketplace of over 20 brands in every department store. What did you have to do to earn that? Magnificent Jeans, Inc. took over the helm of Wrangler in the Philippines in May 2009. The takeover was abrupt and we did not have the benefit of having a […]
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De La Salle University BSC- Management (1982) Gold Medal for Outstanding Leadership in Community Development Maryhill School of Theology Passed oral academic defense for M.A. Religious Studies Executive Scholar Kellogg School, Northwestern University (for marketing and sales management) Massachusetts Institute of Technology’s MIT Sloan (for strategy and innovation) Advance marketing and innovation programs at: University of Illinois at Chicago Wharton Business […]
Author / co-author of 16 bestselling marketing books Contemporary Marketing Strategy in the Philippine Setting (1992) Marketing Mix Strategy in the Philippine Setting (1993) The Marketing Mentors (1993) Marketing 101: An A to Z Guide (1994) Marketing Plan: Building The Profitable Preferred Brand (1997 & 2012 2nd edition) Marketing Excellence in Good Times and Bad (1998, co-edited with Dr. Ned […]
Part-time faculty member of the Ateneo de Manila University (1990 – 1995, 1998 – 2000, 2006) including a 3-year stint as Director for Marketing program (1992-1995) Professorial Guest Lecturer of De La Salle University (2000-2002) and De La Salle Graduate School (M.S. Marketing, then MBA program, 2002 – 2005) Was appointed Ambassador Bienvenido Tantoco Sr. Professorial Chair in Marketing and […]
Agora award, given by the Philippine Marketing Association (1994) Most Outstanding Entrepreneur, Quezon City Chamber of Commerce and Industry (1997) Ten Outstanding Young Men (TOYM) of the Philippines, given by Philippine Jaycees (2001) Dr. Jose Rizal Awards for Most Outstanding Tsinoy, given by the Federation of the Filipino-Chinese Chamber of Commerce and Industry and Manila Times (2002, 1st batch) Ten […]
National President of the Philippine Marketing Association (1991, then 28 years old) Chairman of the Direct Selling Association of the Philippines (2002) National President of the Association of Marketing Educators (2004-2005)
Co-founder of the Young Market Masters Awards (since 2005) Co-founder (former Chairman of Executive Committee and Chief Training Officer) of MarkProf Foundation, Inc. (since 2004, annual search and 7-weekend training of the Top 25 Marketing Management Trainees of the Philippines) Chairman of Josiah and Carolina Go Foundation, Inc. Chairman of Day 8 Business Academy (for SMEs) Founding Chairman of Invest […]
Chairman and Chief Marketing Strategist of Mansmith Training Group Chairman and CEO of Waters Philippines Chairman / Vice Chairman / Director of over 12 companies Former Director of Waters-Asia (1995-2000)
The Mavericks: How 35 Marketing Rockstars Think, Strategize & Execute 2019 Best-Selling Book ‘The Mavericks’ features these 35 seasoned marketing experts generously sharing their thoughts and experiences on different aspects of marketing. 1. Strategy and Innovation New Category Strategy by Edgar Sia II, Chairman of Double Dragon Properties Growing Through Innovation by Jane Jimenez – Basas, President and CEO of Cignal TV 2. […]
I thank the Association of Young Filipino-Chinese Entrepreneurs (formerly Anvil Club) as well as the Federation of Indian Chambers of Commerce for inviting me to give a talk about “Defending Your Turf” recently. The topic on defensive marketing has attracted a bit of attention as of late, especially among those with successful businesses. This type of marketing is different from […]