Q&A with Red Crab’s Raymund Magdaluyo on Competing in the Restaurant Industry

Q&A with Red Crab’s Raymund Magdaluyo on Competing in the Restaurant Industry

Competitive Marketing, interviews, Marketing Strategy, Q&A
Raymund Magdaluyo is one of the Philippines' most successful restaurateurs. He has helped shape many seafood dining restaurant concepts (Red Crab Alimango House, ClawDaddy, Blackbeard’s Seafood Island, Crustasia, Johnny Kahuku Hawaiian Shrimp House), as well as non-seafood restaurant concepts (SumoSam and related restaurants, New Orleans, Cafe Creole, Patriots, Wolfgang's Steak House). He was recipient of the Mansmith Young Market Masters (YMMA) awards in 2008. He shares his insights on how to compete and thrive in the restaurant industry. Q1: Competition in the restaurant business is intense. Can you update us on how consumer choices are affected with recent threats from competition and substitutes? A: Retail has indeed gone global. People around the world are watching, eating, wearing more and more of the same things. In the restaurant industry the biggest competition seems…
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Q&A Acer Philippines Managing Director Manuel Wong on Growing Amidst Strong Substitutes

Q&A Acer Philippines Managing Director Manuel Wong on Growing Amidst Strong Substitutes

Competitive Marketing, interviews, Marketing Strategy, Q&A
Q1: Acer is no. 1 player in the PC industry in the Philippines. How has the situation changed with smartphones getting cheaper and better, and how have you responded to slower demand to protect your PC lead? A: Acer Philippines is grateful to have sustained its No.1 post in the PC market for several years, we owe it to our loyal Filipino customers who have trusted Acer as a reliable and durable brand. Behind every badge of success are nurtured relationships – thus we share this with our stakeholders, distributors and dealers, whom we have remained genuine partnerships with for many years. The coming in of the Smartphones, along with the birth of software applications, has indeed made the IT industry more exciting. Technology has become more personally relevant to…
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Q&A with Double Dragon Chairman Edgar Sia II on Competitive Advantage

Q&A with Double Dragon Chairman Edgar Sia II on Competitive Advantage

Competitive Marketing, interviews, Q&A
Edgar Sia II, better known as Injap, started Mang Inasal in Iloilo City in 2003. For his successful expansion and pioneering concept of the Filipino barbeque fast-food chain, he was awarded, among many others, the Mansmith Young Market Masters Award (YMMA) in 2009. In 2010, Jollibee acquired 70% of the company for P3 billion. Injap then focused on another start-up, Double Dragon Properties, which became listed in the stock market in 2014 for P2 a share. Today, it is trading over 10 times its IPO price. At 38 years old, Injap is the youngest in the Forbes list of richest people in the Philippines with an estimated net worth of over US$390 million, making him a certified entrepreneur rock star. Injap shares his insights about what he looks for in…
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Q&A with DuPont Pioneer Asean Business Director Jet Parma on Competing Regionally

Q&A with DuPont Pioneer Asean Business Director Jet Parma on Competing Regionally

Competitive Marketing, International Marketing, interviews, Q&A
Q1: Pioneer is the market leader in hybrid corn in the Philippines. How has the industry been changing in the last decade? A: Pioneer continues to be at the forefront of innovation in both its product offerings and services. We've seen a tremendous amount of productivity improvement driven by an accelerated technology adoption over the last 5-7 years. Farmers shifted to better-yielding varieties as well as modern and more convenient ways of growing crops. The openness of farmers to the latest discoveries in production agriculture enabled, for one, the Philippines to reach its self-sufficiency in corn supply since last year. The country is also on track to achieve rice self-sufficiency in a couple of years should the expansion of hybrid rice plantings in our top rice-producing areas continue. Q2: In…
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Q&A with Senator Bam Aquino on Philippine Competition Act

Q&A with Senator Bam Aquino on Philippine Competition Act

Competitive Marketing, interviews, Q&A
Q1: Congratulations! After 25 years of waiting, the Philippine congress was able to pass the Philippine Competition Act. Who should be afraid of this? A: The Philippine Competition Act punishes entities that exhibit anti-competitive behaviours, cartel-like actions and abuses in dominant position. If your business is playing fair, there is nothing to fear. What this bill will do is to protect fair and legitimate business practices and punish abuses in the market to achieve greater economic efficiency. Q2: On anti-price fixing, if a company decides to follow the price of his competitor, is that considered price fixing? A: Price matching, where a business follows suit in the general pricing of the market, is allowed in the bill. This is beneficial for consumers because it means that competitive pricing is among…
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Q&A with Alaska VP-Marketing Blen Fernando on Competing to Win

Q&A with Alaska VP-Marketing Blen Fernando on Competing to Win

Competitive Marketing, interviews, Q&A
Q1. In your marketing career, what are your top 3 most memorable marketing campaigns which you have initiated? Can you elaborate? A) The Alaska Value Line - During the series of price increases in the mid-2000, our Alaska Evap/SCM line was under siege. It was losing market shares, declining in volume offtake and household penetration. This was our heritage brand! Moreover, researchers were declaring the Evaporated and Sweetened Condensed markers as sunset markets that would soon disappear. In short, the brand has lost its original relevance among consumers. The category had reached its pricing threshhold and no amount of advertising and promotions could turn around the declines in the category. Hence, I thought of launching a counterpart "Alaska Evaporada" and "Alaska Condensada", with the concept of using milk as a…
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Q&A with TGP The Generics Pharmacy Chairman & CEO Benjamin Liuson on Competing with Giants

Q&A with TGP The Generics Pharmacy Chairman & CEO Benjamin Liuson on Competing with Giants

Competitive Marketing, interviews, Market Driving Strategy, Q&A
Q1: You have been importing medicines for decades. What made you decide to open a retail network via franchising all of a sudden? What was the inspiration? A1:   In early 2000, physicians from PGH would recommend their patients to our office in Quezon Avenue, but since we are in the business of wholesale, unfortunately, we cannot sell retail to these patients. Hence we opened our very first drugstore - our very first  outlet right at the ground floor of our offices, selling only pure generic medicines. This was in 2001.  In 2006, our regular customers from as far as Bulacan, Laguna, Cavite and other areas gave feedback that traveling many hours just to buy medicines in Quezon Avenue required much time and effort and requested/ suggested "Why don't you open…
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Q&A with Hyundai Philippines President & CEO Fe Perez-Agudo on Being a Strong Market Challenger

Q&A with Hyundai Philippines President & CEO Fe Perez-Agudo on Being a Strong Market Challenger

Competitive Marketing, interviews, Q&A
Q1: Hyundai Philippines is a latecomer in the Philippine automotive industry and is now in the top three, this in spite of some out of stocks situations. Please share what were the strategies you successfully adopted to attain accelerated growth? First, we prepared by understanding the market.  And I do not mean churning out very complicated insights about the market, but by simply observing their behavior, the things that they value, and actually making meaningful connections.  We knew early on that the opportunities to grow the market were there; it was just a matter of who or which brand would be able to tap into those opportunities first.  That’s when we came to realize that the best way for Hyundai to start is by creating and sustaining demand in the…
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Q&A with Unitrade SVP-Marketing Eugene Go on Competing Against Multinationals

Q&A with Unitrade SVP-Marketing Eugene Go on Competing Against Multinationals

Competitive Marketing, interviews, Q&A
Q1: In the diaper business, you have overtaken P&G in terms of market share nationwide since 2012, how long did it take you to take the lead and what was the tipping point? Can you share the strategy (and phases if any) behind EQ? ECG: It was a long process of adjusting to the needs of the market and to competition. There were months that we are number one then there were months that P&G was number one. It was a see saw battle but it was only in 2012 that we firmly attained and protected leadership. P&G's investment spending was always a concern for us as well as it's strong brand equity. However, in the course of the economy struggling to stay afloat, value became the name of the…
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Q&A with Daisy Go, President of Wrangler (Magnificent Jeans Inc.) on Competing in the Crowded Marketplace

Q&A with Daisy Go, President of Wrangler (Magnificent Jeans Inc.) on Competing in the Crowded Marketplace

Competitive Marketing, Marketing Plan in the Philippine Setting
Q1: Wrangler is among the top 3 to 5 brands in a crowded marketplace of over 20 brands in every department store. What did you have to do to earn that? Magnificent Jeans, Inc. took over the helm of Wrangler in the Philippines in May 2009. The takeover was abrupt and we did not have the benefit of having a transitional phase. The brand was practically no longer existent in the minds of the new breed of Filipinos and its internal processes were all in shambles. We knew we were facing an uphill climb but we persisted with the belief that there was a good fighting chance Wrangler can be revived, banking on its name recall as an international denim brand. First, a good team had to be assembled together.…
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