Potato Corner started in 1992 as a side business of partners wanting extra income. Today, it is the undisputed leader in the french fries franchise with some 700 local stores and 145 international stores, breaking one sales record after another the last few years. Potato Corner president Jose Magsaysay Jr shares with us why and how they are encouraging entrepreneurship […]
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Joseph “Chay” Cruel is vice president of international and business development for the non-alcoholic division of Asia Brewery. Previously, he was with Smart, Remy Martin, RFM and URC, the latter where he launched the highly successful C2 as brand manager and for which he won the Mansmith Young Market Masters Awards (YMMA) in 2005. Chay shares his insights on another […]
Market leaders usually have a lot more sources of strengths than their competitors, and therefore, new entrants must avoid a direct assault on the market leader. Instead of enticing consumers to switch brands, they can instead be convinced to buy, based on communicating the merit of their new offer. Here are seven (7) steps on how companies can grow without […]
Robina Gokongwei-Pe is the President and COO of listed Robinsons Retail Holdings Inc., the second biggest multi-format retail group in the Philippines with revenue expected to be over P100-billion in 2016 from approximately 1,500 stores, complemented by the 1,900 store network of the recently-acquired chain TGP (The Generics Pharmacy). She has recently been identified by Forbes Asia as one of […]
Q1: National Bookstore is expanding its branch network from close to 200 to over 500 by 2020. Why the aggressive availability goal? A: We want to make our stores more accessible and convenient for our customers. We want to give them the convenience to be able to shop in a mall nearer to them. We are also entering secondary and […]
Telus is a business process outsourcing (BPO) company known for employee engagement in community work among their 12,000 employees. This has contributed to high employee morale resulting to an impressive employee retention that is half of BPO industry’s employee turnover, currently at 65% per annum. Its VP for brand, marketing and culture in the Philippines Warren Tait shares his insights […]
Poor farm-to-market infrastructure, higher cost of feed products versus neighboring countries, import liberalization, smaller margins, rising operating costs, high bargaining power of major fast food chains and supermarket groups, commoditization – these were major problems that Bounty Agro had to contend with simultaneously a decade ago. External forces were enough to stop any additional investment and perhaps, even divest in […]
I met Joey Concepcion in 1982. I was a 20-year old fresh graduate working in the brand management division of RFM co-owned by his family. He was working there a year ahead of me as promotions manager. I remember hitching a ride with him during some of our Cabuyao plant meetings. I decided to be an entrepreneur in 1985. Tony […]
Happy Skin is a cosmetics brand that was recently awarded by Ayala Malls as the Most Promising Retailer for 2015 and by Watsons as the Most Promising New Cosmetic Brand of the Year for 2015. A former marketing executive of Unilever, its CEO Jacqe Gutierrez shares her insights about entering a highly competitive cosmetics industry in the Philippines. Q1: There […]
Many people want to have their own business but lack the capital. The Duterte government wants to push for more businesses. In fact, the new Secretary of Trade and Industry (DTI) Ramon Lopez wants malls and major chain stores to allocate free space to SMEs to give them a fighting chance to grow. A practical way to be an entrepreneur […]