I bought a couple of Virginia’s ready-to-cook breaded shrimp products because I was attracted to their packaging, which stood out in the freezer section of the All Home supermarket near my house. I have never seen their shrimp products before as I know of Virginia Farms as a producer of swine and chicken products in Cebu. I wondered if they […]
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I will be adding a new feature series to my blog. This will now be the fourth in addition to my articles, interviews, and conversations, where I occasionally post my practical research discoveries. This new point-of-view (POV) format will feature two prominent marketing people per post with different views on a single topic. In our inaugural feature, I asked Sam […]
Metro Manila has had a backslide and is back to a modified ECQ from August 4 to 18, 2020. To be fair, at least 126 other COVID19-affected countries are also experiencing a new wave of COVID-19 infections. It is scary, as I remember that the second of the 1918 Spanish Flu’s four waves was the deadliest of them all. The […]
I just finished my first 5-session Business Acumen Zoom class for high school students where I was blessed with eight bright students from Manila, Cebu and Davao. A Buffet of Interesting Topics It is the first time I designed a buffet of business topics for a seminar, aimed to give the students a head start advantage. We discussed Tik Tok […]
Boxing as Business Story Picture this: you and your friends have saved up and paid the joining fee to operate your license as boxers. You have been practicing for your debut boxing fight, but once you enter the ring, the rules change. You can no longer use your hands versus your opponent in the first three rounds. In fact, your […]
A recession is when there are two consecutive quarters of negative economic growth, like what is happening in the Philippines today. The Trade Union Congress of the Philippines (TUCP) predicted that some 12 million Filipinos, out of 44 million in the labor force may be out of a job before year end of 2020. The number of Covid19 cases continues […]
Have you ever experienced closing down a business? Losing money to fraud? A painful break up in a personal or professional relationship? Being involved in a major car accident? Being sexually abused as a child? Being betrayed by someone you trusted? There are too many devastating incidents to mention, but their commonality is that they are traumatic events in one’s life that […]
Law of Double Jeopardy is a term I use to describe the dilemma of many start-ups. Their product cost is typically higher versus the market leader because they do not have economies of scale yet and most also have to use lower introductory pricing for consumers to try their new products. This sets the stage for double jeopardy of lower […]
I have been wanting to start a mentoring session focusing on young entrepreneurs since last year. Although COVID got in the way of original plans in the second quarter, it became a blessing in disguise as internet now allows us to do a mentoring class with participants outside Metro Manila. Features:Here are the features of my NEXTGEN mentoring class. Day: […]
I recently studied 45 companies in 17 countries on how they pivoted their businesses during the COVID19 crisis, the type of pivot that is not just temporary (face mask production, etc.) but will sustain them, and in fact can become another or remain as a business, even after a lockdown. For non-essentials, to pivot was a matter of survival– to […]