The May 9, 2016 presidential election was one of the most vicious and ruthless elections ever with administration candidate Mar Roxas and incoming president Rody Duterte getting most of the hostilities. Criticism on the shortcomings of the Aquino presidency came initially from vice president Jejomar Binay, who resigned from the cabinet of President Benigno Aquino III on June 22, 2015 […]
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Q1: What is it like working in the PR company started by your mother? What is the succession planning like in your company? A: It’s been great to finally watch my mother in action! She was one of the pioneers of public relations in the country, and it’s amazing to see her sharp intuition, incredible vision, and fortitude come to […]
Q1: Back in college at De La Salle University, you were captain of the Debate Team (among other achievements) which won a national championship. When you graduated from La Salle, you became its Director of Placement, where you were quickly promoted from Placement Officer to Director level even when you were a fresh graduate. How did you choose your extracurricular activities […]
East West Seeds is the market leader with some 80% of the market in vegetable seeds in the Philippines. It wanted to grow knowing that the per capita consumption of vegetables in the Philippines is only half (39 kilograms) of the World Health Organization’s 80 kilograms annual consumption recommendation. Compared to other Asian countries, this is way below Vietnam’s 54 […]
Q1: How has the role of the CFO changed in the last few decades and how has it influenced and shaped corporate and business strategy? A: The traditional role of the CFO has been to keep track of a company’s performance and numbers and to report on the financial performance of the business. The CFO was often described as the “bookkeeper/ […]
Q1: There are so many banks in the Philippines, yet, since 2012, East West Bank has opened around 300 additional branches in 3 years, what is your vision for East West Bank? A. Our expansion was a necessary competitive response. We needed to expand quite massively because our competitors have much more branches. Otherwise, we will get clobbered. This is […]
The 36-year-old TV show “Eat Bulaga” has reinvented itself recently with the “Kalye Serye” (street series) segment featuring the Aldub love team. Aldub is short for Alden Richards and Maine Mendoza, the latter better known on TV as Yaya Dub. According to Kantar, Eat Bulaga has so far attracted some 2.3 million new households (almost doubling from their 2.5 million […]
Q1: You have won a few awards as a software businessman, what’s your latest software project? A: I joined the Tech industry when I started a typical IT company in 2005, but when I met Tito Tony Meloto of Gawad Kalinga, my business outlook took a turn for the better. Tito Tony inspired me to aim for bigger things that […]
There is a saying that “If you give a man a hammer, he will see everything as nails.” Similarly, when a person learns about the marketing mix (product, price, place and promotions) as a way to attain marketplace advantage, he may apply it without questioning the bigger picture for validity. Below are two truths espoused by over 99 percent of […]
One of the questions often asked in my marketing seminars is about defending against attacks from competition and even substitutes. When brands become successful, they are bound to attract the attention of others who may want to share a piece of the pie. My advice to clients is to understand the pattern of competitive attacks and to never underestimate competition. Be sensitive to the obvious signs of a potential attacker – new […]