Nielsen Sports is the premier provider of analytics and insights within the sports industry, offering the most reliable source of independent and holistic market data in the sector and the most complete view of consumer trends and habits worldwide. Guy is the Managing Director for Nielsen Sports in Asia, overseeing six offices across the region. He has 15 years of […]
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The Primer Group’s core businesses are in retail and distribution of 150 premium consumer and travel brands with store presence in 13 countries. It has diversified into industrial categories like air-conditioning and HVAC; textile printing and manufacturing; digital printing; building efficiency and energy management; security and fire safety solutions; and eco tours and hospitality management. By branching out into different […]
Globe market shares in mobile revenue have steadily climbed up from about 30% in 2008 to over 52% as of first half 2017. Globe Telecom President Ernest Cu, who joined Globe in 2008, shares the transformation of Globe. Q1: When you took over as president of Globe, the mobile market shares of Globe was at 30%. Then in 2011, your […]
Dr.Aris Alip dreamed of opening a bank for the poor when he was heading the field program operations group of Philippine Business for Social Progress (PBSP). His dream became a reality after 11 years when he set up Center for Agriculture and Rural Development, Inc as a social development foundation with the aim of providing micro lending assistance to the […]
P&G pioneered advertising their cleaning products on TV (hence they are called ‘soap operas’). For many decades, this form of advertising had been the most reliable and bankable way to engage consumers. After all, this golden window when the family congregates in the sala is when consumers are glued in and receptive. Today, the way people consume media has changed […]
Michael Jonathan Biscocho is the country head for Analytics & Insights of Procter & Gamble Philippines, a position that he assumed at the age of 26 years old. In this role, he sits in the Philippines country leadership team and reports to the P&G Philippines General Manager. He recently took on additional responsibility as Gillette Country Manager. He was recognized […]
Last May 5-6, 2017, Rex Book Store organized a seminar allowing me to help a group of marketing professors from 5 schools improve their mastery on marketing strategy. In our session on assembling value proposition, I used Safeguard, the dominant brand of germicidal soap in the Philippines, as an example and asked users of Safeguard to comment about their usage […]
Bea Teh-Tan was appointed Consumer Business Manager for Citi Philippines in March 2013 & has just been appointed as Consumer Business Manager for Citi Indonesia upon regulatory approval. Prior to this role, Tan was Credit Payment Products Head managing the consumer finance portfolio, including credit cards and personal loans of Citi Philippines. Bea was earlier recognized as one of the […]
I have been looking for a chief marketing strategist to replace me in Mansmith and Fielders Inc. I wanted to focus more on the social enterprise arm of Mansmith for small and medium scale enterprises (SMEs), Day 8 Business Academy Inc., where we have been training thousands of entrepreneurs yearly since 2000. Companies who are losing money do not even […]
Nic Lim is a seasoned People Manager. He was formerly VP of San Miguel Corporation and Director for HR of Kraft before joining URC and becoming SVP for Corporate Resources of its holding group, JG Summit. Nic was People Manager of the Year in 2007 given by the People Management Association of the Philippines. He shares his insight about how […]