I was 26 years old when I was invited by Leni Tiongco-Paderanga from the Executive Development Academy to join the Philippine Marketing Association (PMA) in 1988. It was the beginning of a series of transformations I went through that especially shaped my views on life, on pursuing excellence, on paying forward, and on making a difference. Just a year before […]
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Q1: Your notebooks are doing well despite being priced premium. What made you decide to focus on the upscale market with various brands? A: Consumers today are more mature and buy intelligently. They do not just buy a product due to being the lowest price. They look for value and differentiation. Each Sterling notebook is value for money due to […]
Q14: What are commonalities franchisors look for in franchisees other than having the money to franchise? Potato Corner CEO Jose Magsaysay: For new franchisees and partners, we look for a connection. Every communication is an evaluation or a test of how we connect to them. From an email to the first meeting, we probe and if there is a connection we […]
Without a market-driving strategy, a marketing plan focusing solely on the served market is incomplete as it risks losing the underserved or unserved markets (sometimes even bigger than current customers) to other competitors. Thus, market-driving strategy should be viewed as a source of innovation and growth for old businesses as well as a new and major revenue source of firms. Market-Driving […]
(An anniversary tribute to my late dad, Dr. Charles Gosingtian) Rich girl, poor boy is often the theme of many movies, and it is the story of my mom and dad. Dad was a market vendor at age 11. His maternal uncle helped him with his study money. He struggled but he succeeded in being a student leader. He often […]
Don’t celebrate yet – hold that promotion to the next position! Review your expansion plan first. Know that many situations of high sales may not be sustainable. 1. Few Repeat Customers When sales are mostly from new customers with only a handful of repeat customers – you may have lost many customers, accounts, and distributors. Retention is the problem. 2. […]
Q1. You have different pizza brands – Jimini Whole Pizza for kids, Pizza Pedricos for sharing with barkada or family, and Santino’s Supreme Slice, a grab & go slice pizza brand for the budget-conscious & time-starved individuals. What were the opportunities you saw or the insights you uncovered that led to the development of each of these brands? We started […]
Q1: You were the first non-Japanese woman to be President/CEO of two significant–sized, publicly traded companies in Japan for two very visible iconic brands – Levi’s and Starbucks. What advise would you give young people who would like to follow your path? These were the toughest assignments in my career but also the most rewarding. How does one prepare for […]
Q1: As a retail expert, who are the top 3 retailers you admire most and why? Locally, Rustan’s, SM, and Bench. These homegrown brands all had humble beginnings and through the years have grown tremendously through constant evolution while remaining true to their brand essence, DNA, and heritage. Rustan’s represents quality, service, and world-class products and experiences. It has defined […]
Q1: You spent a few years with the US Navy when you were in your early 20s. What made you enter the navy and what habits did you get there that you continue to practice today? Pretty much, my life wasn’t anything worth talking about after dropping out of high school. I really didn’t value education yet back then so I guess I […]