I would like to emphasize three important basic points in marketing that we all need to remember, pandemic or no pandemic. 1. The right understanding The minimum dimension must be met before determining dimension can be exploited. This means one should satisfy customers’ needs before wants. For instance, for food delivery businesses, delicious food is a must have before the convenience […]
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Cindy Banaria is currently the Vice President and National Key Accounts Head of Nestle Professional in the Philippines. Nestle Professional is the foodservice arm of Nestle Philippines Inc. Cindy initially worked with San Miguel Corporation Magnolia Division before moving to Nestle Philippines Inc. in 1996. Her career in key accounts span for 26 years and counting as she initially handled […]
Jayvee Badile II was recognized at the Mansmith Young Market Masters Awards (YMMA) in 2020, representing Sun Life Financial. Coming from humble beginnings as a jeepney barker, ‘takatak boy’, street peddler, house helper, firecracker maker, and vendor, Jayvee joined Sun Life as a walk-in applicant when he was just 24 years old. He became a unit manager after 10 months, […]
Les Reyes founded Reyes Haircutters in 2001 and popularized the P49.95 hair cut, initially targeting do-it-yourself consumers who do not go to barber shops for a hair cut. Today, it has some 100 outlets. The marketing mix or more popularly known as the 4P’s of marketing is composed of product, price, place and promotions. For service companies, 3P’s are added […]
Last December 1 for Mansmith and Fielders’ 30th anniversary, I launched my new Business Model Course through Mansmith’s digital platform, Continuum Academy, a deep dive into the Mansmith Business Model Map framework organized into a full 55-video course complete with collaborative lessons and interviews from successful Filipino companies. As part of this anniversary celebration, those who availed of the course were granted complementary […]
The recently concluded 11th Mansmith Market Masters Conference was a rare learning event of a lifetime, as it featured 17 CEOs of major corporations in different industries sharing their thoughts about what they have done to lead their organizations during COVID-19, as well as what they intend to do after. Here are learnings from the CEOs of two major companies […]
Omni Amisola-Larrosa is the co founder of the School of Vlogging. She is a recipient of the Mansmith Young Market Masters Award in 2017 when she was a brand manager at PLDT. In this interview, she shares her insights about vlogging. Q1: Why are vlogs becoming like the new TV? A1: According to recent studies, there are 76 Million internet […]
I bought a couple of Virginia’s ready-to-cook breaded shrimp products because I was attracted to their packaging, which stood out in the freezer section of the All Home supermarket near my house. I have never seen their shrimp products before as I know of Virginia Farms as a producer of swine and chicken products in Cebu. I wondered if they […]
In April 2020, unemployment records showed that 17.7% or 7.3 million Filipinos were unemployed. The Trade Union Congress of the Philippines (TUCP) warned that unemployment may reach 12 million before the year ends. That estimate turned out to be conservative. The latest survey from the Social Weather Station (SWS), conducted from July 3-6, 2020, showed the estimated numbers of jobless […]
China was the first country affected by COVID-19, and was also the first country to recognize the need to stimulate their economy quickly to reverse a minus 6.8% in their gross domestic product (GDP) during the first quarter. They were successful, resulting in a 3.2% growth in GDP for the second quarter of 2020 when most economies registered a negative […]