P&G pioneered advertising their cleaning products on TV (hence they are called ‘soap operas’). For many decades, this form of advertising had been the most reliable and bankable way to engage consumers. After all, this golden window when the family congregates in the sala is when consumers are glued in and receptive. Today, the way people consume media has changed […]
Search Results for: Mansmith Young Market Masters Awards
The 12th Mansmith Young Market Masters Awards (YMMA) was held last Feb. 2, 2017 at RCBC Theater in Makati. Judging from the entries and speeches of past awardees, the Mansmith YMMA is now the most sought after recognition for young marketers, 35 years old and below. There is no other recognition in the Philippines similar to the Mansmith YMMA. While […]
I have been looking for a chief marketing strategist to replace me in Mansmith and Fielders Inc. I wanted to focus more on the social enterprise arm of Mansmith for small and medium scale enterprises (SMEs), Day 8 Business Academy Inc., where we have been training thousands of entrepreneurs yearly since 2000. Companies who are losing money do not even […]
Today is National Heroes Day. Here is a entrepreneur rock star that we can all emulate — Edgar Sia II. Forbes recently released the 2016 list of billionaires in the Philippines. At number 17 and joining as the youngest member is 39-year old Edgar ‘Injap’ Sia II, Chairman of Double Dragon Properties, worth US$1.2 billion in net asset. With so […]
Q1: You have been with Mansmith for over 10 years, what was Mansmith like before and after you took over? A: Back when it was founded in 1990, Mansmith was inspired by a simple passion for learning – i.e., learning beyond textbooks, learning from experts, learning about what matters in business, among others. There was an opportunity for a training […]
We ran a quick survey with some of the marketing management winners of Mansmith Young Market Masters Awards (YMMA) on the ‘hirability’ of fresh graduates in their respective companies. We thank the ff. for answering our questions — 1) Lester Estrada, country marketing manager for total hair care of P&G (fresh from his stint in P&G Japan), 2) Candice Iyog, […]
I met Dexter Chee Ah about a decade ago when he asked for a meet-up to explore the possibility of him becoming a speaker and marketing consultant at Mansmith and Fielders Inc. He came prepared with an endorsement letter from no less than Dr. Eduardo Roberto, his professor at the Asian Institute of Management. He must have made an impression on the hard-to-impress Ned, one of the […]
Q1: Prior to Mondelez, you were with Unilever, first as country brand manager, then regional brand manager, then global brand manager. Can you tell us what were the most challenging parts of each of these brand positions and why? A: At the heart of these roles is the privilege to make a brand more valuable to the business and the […]
Record-breaking, bestselling author Josiah Go is the Chairman of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), and Chairman of Waters Philippines (the market leader in the direct selling of premium home water purifiers in the Philippines). He is Chairman / Vice Chairman / Director of over a dozen companies. Business Background Chairman of […]
Passionate about learning? Ready to supercharge your career? Join me on an extraordinary journey through the must-attend conferences of 2024, hosted by The Mansmith Group! Gain fresh insights, ignite your inspiration, and reshape your future. After a 3-year break from hosting a live event and switching to online events because of the Covid-19 pandemic, it is surprising how well the […]