Christian Lim is Country COO of Microsoft Philippines. He is a recipient of the Mansmith Young Market Masters Awards for the year 2012 when he was connected with PLDT. He shares his insights about digital transformation, which he defined as driving people empowerment, operational efficiency, differentiated customer engagement and business model transformation through digital technology. Q1: Between the CMO and […]
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The practice of brand management started with the classic memo by Harvard-trained Neil McElroy of Procter and Gamble (P&G) in 1931 while he was working on the advertising of the Camay brand. Eventually, he became the president of P&G and was also known to have served as a Secretary of Defense of U.S. President Dwight Eisenhower. Brand management was created […]
Venus Navalta is a highly respected media industry leader with a brilliant track record for building successful media agency operations. She rejoined the Interpublic Group as CEO of IPG Mediabrands Philippines back in 2015. She was previously Chairman of ZenithOptimedia, Philippines, where she propelled the agency to winning three “Media Agency of the Year” awards. Venus spent most of her […]
East-West Seed was founded in 1982 in a small farm in Lipa City, Batangas. The combination of European seed technology and expertise, and local experience in entrepreneurship and tropical climate farming led to the first market-oriented vegetable breeding company in Southeast Asia. Challenges still abound in the agriculture industry; to wit, lack of infrastructure on effective irrigation water distribution, dependence […]
Red ocean Many brick-and-mortar supermarkets are in the red ocean — a market space where stores are constantly fighting against each other to win existing customers. As they aspire to be the preferred store, they usually resort to launching price and promo deals in predictable intervals. Unfortunately, the transactional norm of offering lower prices will not be sustainable, unless they […]
Mr. Lester Yu is Founder and CEO of Fruitas Holdings Inc, composed of 18 food and beverage brands in more than 800 locations with over 2,000 employees nationwide. His company won as National Finalist for Employment and Regional Finalist for Innovation category in the 2017 ASEAN Business Awards. In the same year, Yu also won as the Ernst and Young […]
Alvin So is Country Division Head of Bayer Consumer Health since July 2015. Previously, he was Head for South Asia, Bayer Consumer Health as a result of Bayer’s purchase of the Merck Consumer Care (MCC) Business last October 2014. In this role he was based in Singapore and led the Consumer Care/OTC division across 9 countries in South Asia namely: […]
Bestselling sales author Emilio Macasaet III interviewed Chiqui Escareal-Go and myself during our book launch of ‘Principles and Practices in Marketing in the Philippine Setting’ in National Book Store Glorietta 1. Below is the transcript of the Q&A last Nov. 24, 2017. Q1 : In your experience, what have been some of the biggest misconceptions about marketing? Josiah: First, the […]
Penshoppe was founded in 1986 and is now the flagship fashion brand of Golden ABC. It has expanded not just nationally but also internationally. Bernie Liu, Penshoppe CEO, a recent awardee of the 10th ASEAN Business Awards, shares his insights about Penshoppe’s strategy to be the most admired fashion brands company in Asia. Q1: Your vision for Penshoppe is to […]
Jackeline Chua is the Co-Founder and Managing Director of Synergy 88, the first Microsoft certified game studio in the Philippines. She shares her insights in marketing of software games development and the launch of their new game, ‘Barangay 143: Street League’, the only Filipino company that made it out of 300 entries and nominated for Best Multiplayer Games in Korea’s […]