CoreProc, an IT company, created the brand drybrush, an e-commerce website for artists to sell their paintings, sculptures, and artwork at the height of the COVID-19 pandemic. This not only helped artists, but also gave CoreProc substantial revenue growth, without the continuous customization burden of their old IT business model. In this interview, CoreProc President Jojo Liao shares about their […]

Teresita Ang-See is an academic, writer, community leader, and social activist. She is Co-Founder of Kaisa Para Sa Kaunlaran, a movement working towards the full integration of the Chinese-Filipino community, which operates the Bahay Tsinoy Museum of Chinese in Philippine Life. She is also a former President of the Philippine Association for Chinese Studies and is currently part of its […]

(From left to right: Jojo Liao, Dr Carl Balita, Lucci Canlas and Mike Canlas)  It’s Alert Level 3 restriction again in this Covid pandemic that started two years ago in 2020.  Many businesses were affected in previous levels 3 and 4, while a few thrived. Let me cite three successful business cases worth emulating.  Jojo Liao is CEO of CoreProc, an IT company […]

The concept of generic strategy was first introduced over four decades ago – where firms can choose to either be differentiated or low cost. Differentiation will likely involve innovation, while a low-cost strategy entails high productivity to scale, or from lower wages. Many countries offering lower wages naturally choose the low-cost path of being labor intensive, becoming a factory for others […]

We asked two top market research practitioners:  NielsenIQ Managing Director for Myanmar, Vietnam and Philippines Patrick Cua, and Kantar Philippines President Gary de Ocampo, to share about consumer behaviors which they have encoded in 2021 and their implications in 2022. Here are their views:  Q1: What key changes in consumer behavior have you encoded during the pandemic that were hardly mentioned in the […]

Clockwise: Backy Baquiran, Jeffrey Go, Joy Isla, Michael Tan Four senior executives were awarded for their excellence in mentorship at the 4th Mansmith Market Masters Awards. The award is the first and only mentoring recognition for senior marketers, based not on corporate performance, but on the winners’ mentoring of Mansmith Young Market Masters Awards (YMMA) recipients, the first and only […]

I have much to be grateful for the last two years: 1. I became a grandfather when my only daughter Tricia and her husband Rg brought my first grandson Leo into the world last April 2020. Now I am called JoeLo (my preference).  2. I retired from Waters Philippines and my youngest son Calel is now the CEO. He has […]

At the recently concluded 16th Mansmith Young Market Masters Awards (YMMA), we asked three of the marketing rockstars to share about innovating the product or service concept. They are Andrew Alianan, Marketing Manager of North Ridge Foods and YMMA Awardee for Export Marketing, Cherrie Atilano, Founder of AGREA and YMMA Awardee for Advocacy Marketing. and Dr. Jan De Leon, Academics & Services Director of Dr. […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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