Wearing masks and keeping social distance are already optional in many places outside the Philippines. Even some airlines no longer require wearing masks in flight. When my wife Chiqui and I decided to once again to attend an innovation festival we have been frequenting in New York since 2016, the feeling of movement and some normalcy was definitely liberating! While […]
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The inflation rate in the Philippines has been rising month after month since February 2022. It was 6.9% in September 2022, and is expected to rise further in the fourth quarter of 2022, possibly back to the same level in October 2018. Marketing research firm Ipsos’ senior director and client officer Anna Amador shares insights on how to survive and […]
I get the most number of new ideas by attending learning events organized by reputable organizers with track records of delivering quality content. By simply listening to different perspectives of speakers or panelists who have been-there, done-that, I get inspired with their possibility thinking. I build on their ideas, connect a missing piece of a puzzle, or get triggered with […]
Life insurance was once an uncomfortable service to discuss, but it has now turned into something that can easily be bought online. Insular Life, operating since 1910, is the first and biggest Filipino life insurance company and the only mutual company in the Philippines, with total assets currently over P143 billion. It markets various insurance products (personal, life, educational, health, […]
Market driving strategy is about tapping new markets – – the unserved and the underserved markets. This is in contrast to market driven strategy which focuses and caters to the served or existing market. In this article, we apply market driving strategy to the death care industry by citing cases happening in different countries. In Daejeon, South Korea, Coffin Academy […]
Vermailene “Ver” Barrios is the senior director of Kantar insights division and creative solution country lead of Kantar. In this interview, she shares insights about the use of celebrity endorsers. Q1: When is it wise to use celebrity endorsers and under what situations can choices be problematic? A1: In most cases, the use of celebrity endorsers is a lazy (sorry!) way […]
Unicorn is a term introduced by US venture capitalist Aileen Lee in her 2013 article “Welcome to the Unicorn Club: Learning From Billion-Dollar Startups.” In her article, she shared her firm’s study of US-based private tech startup companies with valuation of US$1 billion or more. In the footnote of her article, she noted that “the term ‘unicorn’ is not perfect […]
John Aguilar is a serial entrepreneur and the founder and host of the business reality TV show The Final Pitch. He was a winner of the 2nd Mansmith Innovation Awards in the business model category. His new book “The Art and Science of the Pitch” cites valuable lessons, tips and techniques he picked up from years of producing and hosting the […]
Marketing is commonly associated with stimulating consumer’s needs and wants that will hopefully lead to sales revenues. While marketing clearly goes beyond that, the term “needs and wants” infers that there is a difference between the two jargons that is certainly worth a marketing conversation. Needs are essential to survival while wants are not. From a consumer choice architecture, needs are basic […]
Juan Sajid Imao is a multi-awarded sculptor whose career has spanned over 30 years. He won the Ten Outstanding Young Men (TOYM) of the Philippines in 2001, and Ten Outstanding Young Persons (TOYP) of the World in 2006. Among his popular works are the brass sundial in Bonifacio Global City, an abstract crucifix at the Church of the Gesu in […]