Vanee Gosiengfiao is the General Manager of Sanofi Consumer Healthcare. Prior to this, she was General Manager of Diageo Philippines and General Manager of GSK Consumer Healthcare in Thailand. In this interview, she shares her thoughts about the importance of having a solid brand purpose. Q1: What’s the business case for having a brand purpose? A1: First, Purpose drives differentiation. […]
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Innovation is a buzzword again the last few years as many companies struggle to survive and thrive during the pandemic. We are reacquainted with the term “innovate or die”, but innovation has become an often used and abused word, people normally confuse it with many results that are not actually about innovation. So let me share what innovation is actually […]
(From left to right: Jojo Liao, Dr Carl Balita, Lucci Canlas and Mike Canlas) It’s Alert Level 3 restriction again in this Covid pandemic that started two years ago in 2020. Many businesses were affected in previous levels 3 and 4, while a few thrived. Let me cite three successful business cases worth emulating. Jojo Liao is CEO of CoreProc, an IT company […]
(Note: This speech was given in 2004 as a tribute to Dr. Ned Roberto, on his being bestowed the 1st Lifetime Achievement Award of the Association of Marketing Educators (AME). The author would like to share this as part of Mansmith and Fielders effort to encourage marketers to pay tribute to their mentors, a call made during the 4th Mansmith […]
At the recently concluded 12th Mansmith Market Masters Conference, we asked three seasoned marketers about trends to expect in 2022 and beyond. They are Kakam Gabunada, Vice President of Nestle Philippines; John Rubio, Country Director of Facebook; and Steven Tan, President of SM Supermalls in the Philippines and China. Here is a 4-point summary of what they shared. Q1: What should marketers anticipate […]
Day 8 Business Academy Foundation conducted a survey to determine the state of mind of SME business owners between June to August 2021. The organization administered the survey to entrepreneurs via email and among those who attended entrepreneurship related conferences and talks, such as the EntrepRescue Summit, the Globalinker platform of Union Bank, Continuum Academy’s Business Model course, and among those from […]
Business people who were affected by the COVID-19 pandemic and employees retrenched by companies trying to be operationally efficient need a way to earn substitute income. Those who want to help their spouses, as well as those needing to save money for healthcare or emergency contingencies are other viable target markets who can benefit from starting a multi-level marketing (MLM) […]
At the recently concluded 12th Mansmith Market Masters Conference, we asked three seasoned marketers about growing and expanding amidst crisis. They are Greg Banzon, COO and EVP of Century Pacific Food; Harvey Ong, COO of Alfamart Philippines; and Alvin So, Regional Head for ASEAN of Bayer Consumer Health. Here is a 4-point summary of what they shared. Q1: How do you spot and […]
As we ease into yet another lockdown we would like to extend a helping hand to SME business owners during this time. Courtesy of the Josiah and Carolina Go Foundation, which has been 100% funded from Mansmith book sales, we are giving away P1 million worth of scholarships to Continuum Academy and Day 8 Business Academy Foundation. Both platforms are […]
At the recently concluded 12th Mansmith Market Masters Conference, we asked three seasoned marketers about the next wave of digital transformation. They are Ana Aboitiz-Delgado, EVP and Director of UnionBank of the Philippines, Dr. Nicco Tan, Vice President of Genting Malayisa; and Neil Trinidad, Chief Marketing Officer of Lazada Philippines. Here is a 4-point summary of what they shared. Q1: What is one thing you want […]