Three years ago, I wrote about the dissatisfaction of patients toward their doctors in the post “Can Doctors Be Patient Centric?” on my blog, and “Does Your Doctor Really Care About You?” in the Nov 10, 2017 issue of Inquirer. In this 2-part article series, I will discuss how understanding business models can help doctors improve patient satisfaction and increase […]

Union Bank of the Philippines is one of the ten winners of the 1st Mansmith Innovation Awards. In this interview, we asked UnionBank President and CEO Edwin Bautista about the thinking behind the multi-awarded digital transformation of the bank, which was their direction under his leadership even before the Covid-19 pandemic. Mr. Bautista will be speaking at the 1st Mansmith […]

The level of disruption forced upon businesses in 2020 was unimaginable.  Some were shell-shocked but managed to stretch resources to live another day.  Still, some were more ahead of the curve and were able to gain more in the crisis.  With the start of 2021 giving people a natural re-set and more hope, this is also a good time to […]

Last December 1 for Mansmith and Fielders’ 30th anniversary, I launched my new Business Model Course through Mansmith’s digital platform, Continuum Academy, a deep dive into the Mansmith Business Model Map framework organized into a full 55-video course complete with collaborative lessons and interviews from successful Filipino companies. As part of this anniversary celebration, those who availed of the course were granted complementary […]

When I formulated the 7-step process of Market-Driving Strategy in 2009, the 7th step was to convert a compelling market-driving strategy into a compelling business model. Thus, I launched the Mansmith Business Model Map the next year as a next in sequence to the Market-Driving Strategy, with a well-received Business Model Innovation seminar eventually running on June 24 – 25, 2010. It was so successful, we […]

I have been fondly watching the Korean drama “Start-Up” on Netflix with my wife because the values espoused in the show are consistent with what the Mansmith and Fielders Team have been both practicing and mentoring to others. I think the show is one that definitely encourages entrepreneurship. Here are 15 quick lessons from the show I would like to […]

The recently concluded 11th Mansmith Market Masters Conference was a rare learning event of a lifetime, as it featured 17 CEOs of major corporations from different industries sharing their thoughts about what they have done during COVID-19, as well as what they intend to do after.  Edwin Bautista, President and CEO of UnionBank, shares “Marketing can no longer be divorced […]

Josiah Go features the movers and shakers of the business world and writes about marketing, strategy, innovation, execution and entrepreneurship

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