Q1: Your foundation has been helping 30,000 children through some 17,000 regular donors. What fundraising strategies have proven effective for you? A: World Vision in the Philippines took the bold step of seeking donations from Filipinos inside malls. We were actually the first NGO here in the country to do this. Our staff asked mall-goers to “help a child go […]
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Waters Philippines is the market leader in home water purifiers in the Philippines and has started operating in Indonesia through a subsidiary, PT Noah Health in 2015. Founded by best selling marketing author Josiah Go, it is celebrating its 20th anniversary this year. Josephine Recto, Waters’ general manager, shares her thoughts about how the company has grown and why it […]
Q1: Congratulations on the opening of Habitat in the Philippines. Can you tell us what is good design in the brand DNA of this European furniture brand? A1. Thank you. We are very excited with the opening of Habitat Manila and are very thankful to the positive response of the market. At Habitat, good design means beautiful, functional and affordable […]
Q6: What have you done to grow the business since becoming the new owner of Kamuning Bakery? A: Although it was sad that Kamuning Bakery’s operation had gone down and was scaled down through the years, and a lot of people have already forgotten it, I saw potential in its past, in its unique “pugon” ovens which the former owners […]
Q1: You are known to be in real estate. How did you get into the bakery business? A: I started out in real estate sales due to lack of capital, I’m now still in the real estate business both as a licensed broker and now also as realty investor. Yes, it was through a December 2013 real estate deal that […]
Q1: Why is your company name Crescom Biomedics? A: My resignation from Unilever Philippines to start my own business was a big risk for me. I wanted the company name to be a reminder to me of how I took that leap of faith and started from scratch all over again to pursue a dream. Cresco means “to grow, to […]
Thanks to Inquirer columnist Henry Ong for inviting me to speak at last year’s Failing Forward Conference. I could not say no to Henry, thus, had to rush from the sales rally of Waters Philippines to Meralco Theater in Ortigas. Many people think I have always been excellent in what I have been doing, like I was a born leader, […]
(Reprinted with permission from Inquirer. The article originally appeared in Dr. Ned Roberto’s column Marketing Rx on Nov. 20, 2015) Last Friday’s column (November 13, 2015) ended with my promise that I will invite a teacher but who was first a successful entrepreneur so we can learn from his experience. I invited and he has graciously accepted. So here’s my […]
East West Seeds is the market leader with some 80% of the market in vegetable seeds in the Philippines. It wanted to grow knowing that the per capita consumption of vegetables in the Philippines is only half (39 kilograms) of the World Health Organization’s 80 kilograms annual consumption recommendation. Compared to other Asian countries, this is way below Vietnam’s 54 […]
Q1: How has the role of the CFO changed in the last few decades and how has it influenced and shaped corporate and business strategy? A: The traditional role of the CFO has been to keep track of a company’s performance and numbers and to report on the financial performance of the business. The CFO was often described as the “bookkeeper/ […]