I have been looking for a chief marketing strategist to replace me in Mansmith and Fielders Inc. I wanted to focus more on the social enterprise arm of Mansmith for small and medium scale enterprises (SMEs), Day 8 Business Academy Inc., where we have been training thousands of entrepreneurs yearly since 2000. Companies who are losing money do not even […]
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Wilson Lim is founder of the Abenson Group of Companies (Abenson, ElectroWorld, Walter Mart Supermarket, Walter Mart Mall, distributorship of SB and Habitat furnitures, and Ascott BGC, among many others) that he and his team built from scratch. An unassuming businessman with a big heart, he shares his insights about growing businesses from core to adjacencies. Q1: You have been […]
Januario Jesus Atencio III or JJ for short started 8990 Housing in 2003 with P180 million in revenues. By end 2016, it jumped to close to P10 billion with 55% gross margin and 40% net margin. JJ shares his insights on how to attain phenomenal growth rate and how to sustain it with a goal of selling 12,000 new homes […]
The Department of Trade and Industry (DTI) under the new president Rodrigo Duterte and Secretary Ramon Lopez defined its overall mission as alleviating poverty and uplifting the quality of life of all Filipinos. This will be done through sustainable economic growth that generates more income opportunities through employment and entrepreneurship. Secretary Lopez, a champion of SMEs for the last eleven […]
Mrs. Mercy Abad is president of Ahon sa Hirap, an NGO that has helped over 40,000 dispossessed in poor communities, applying the Grameen methodology started by Prof Yunus in Bangladesh. Prior to Ahon, she was president of TNS Philippines, the biggest market research firm in the Philippines. She shares how Ahon has sought the poor from the bottom of the […]
Profiting from customer dissatisfaction is one of the worst ways to create profit for a business. It goes against the concept of a compelling value proposition where pain points of target customers are identified and addressed. Satisfaction of needs and wants should be prioritized to continue to be relevant as a brand. The emotional connection is often lost when buyers […]
Joy Santos is currently the Head of Strategy for Leo Burnett Manila. She joined the agency in 2005 and transformed the Planning department into a key revenue stream by leading brand and communication initiatives for clients like McDonald’s and The Coca-Cola Company. Her strong strategic leadership propelled the agency to win major pieces of new business – Cebu Pacific, Fortune […]
Imagine you are the biggest in your industry — you can be a bank, a car rental firm, a supermarket, a bookstore, a drug store, a pawnshop or any retail store format for that matter. Then, a newcomer entered the market and disrupted what you have been dominating for a long time. Your brick and mortar retail branch network, which […]
Sherill Quintana is the founder and president of Oryspa Spa Solutions, Inc., the leading maker of 100% natural rice bran based health and beauty products in the Philippines. It won the “Most Promising Franchise” at the 2015 Franchise Excellence Awards and the “ASEAN Business Awards for Excellence in Healthcare” at the ASEAN Business Summit at Vientiane, Laos last September 5, […]
Harvard and IMD-trained Ric Abadesco is senior consultant of Corporate Achievers Institute (Coach). He was formerly SVP of San Miguel Corporation and Organizational Effectiveness and Total Quality Manager of Exxon Chemical (USA). He shares his insights about the importance of creating a company vision. Q1 : Why should a company create a vision? A: A company needs a vision: 1) […]