Updated as of Nov 9, 2018 One hundred is such a powerful, wonderful number – a perfect score, an anniversary worth celebrating, a heritage that may seem like a lifetime. I praise God for that gift of longevity! Mansmith is celebrating the 107th public run of my Marketing Strategy and Plans (MSP) program on September 16, 27, 28, 29, 30, […]
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Spoiler Alert: Read only after watching the movie. Note that my ideas here are based on the movie and not the book, which I have not read. ‘Kai Ki Lang’ I remember my conversation with my late father in 1983. Word finally reached him that I had a Filipina girlfriend and he wanted to talk to me about it. I […]
Albet Buddahim was awarded 2017 Mansmith Young Market Masters Awards (YMMA) for his role in helping turn IPG Mediabrands into one of the fastest growing marketing agencies in the Philippines. He is currently the Chief Marketing Officer of L’Oreal Philippines and shares with us his ‘Play to Win’ philosophy and strategy. He will be presenting “Play to Win: The Mindset […]
Kickstart Ventures is a Globe-backed venture capitalist company launched in 2012. They have invested in various growth companies in digital lifestyle, and e-commerce marketplace; especially those that use software as a service to make social impact. Kickstart president Minette Navarrete shares her insights about the over 35 companies they have invested in the last 6 years. Q1: How do you […]
(From left to right, first row: Lim, Mendiola, Go, Ong. Second row: Chan, Tantoco, Santos, Lorenzo) The Philippine Retailers Association (PRA) will be holding its 25th National Retail Conference and Stores Asia Expo in SMX on August 9-10, 2018. We asked some of the PRA officers to update us on retailing trends. Q to Samie Lim, PRA Chairman Emeritus and […]
Maimai Madrid-Punzalan is the Marketing Director for Johnson & Johnson Baby Care for Southeast Asia Cluster. Their biggest brand is Johnson’s Baby, which is the market leader in most SEA markets. She won the Mansmith Young Market Masters Awards (YMMA) in 2010. She shares with us the challenges of managing a heritage brand. Q1: A dominant brand is bound to […]
The first time I met Edgar Sia II, better known as Injap, was in 2009 when his entry to the Mansmith Young Market Masters Awards (YMMA) won and made him part of the batch. He was just 32 years old then. I learned that during that time he was preparing Mang Inasal for its initial public offering (IPO) in the […]
Thanks to all who came to our book launch ‘Entrepreneurship: Starting a Business. Having an Innovation Mindset’ last July 12, 2018 (Thursday) at National Book Store Shangri-La Mall. The book ‘Entrepreneurship’ is actually a prequel to our 2010 book ‘The WE Entrepreneur’ where we wrote about the bigger picture of being a whole entrepreneur (WE). In this book, we broke […]
Richard Sanz is the Founder and CEO of FoodAsia, and the owner of Bibingkinitan, the market leader of Filipino rice cakes topped with salted duck egg and cheddar cheese, which now has over 200 stores nationwide. In 2009, Richard won the Mansmith Young Market Masters Awards, and is now President of the Philippine Franchising Association (PFA), which is having their […]
I asked 50 award-winning marketing rockstars, most of whom are Mansmith Young Market Masters Awardees, about what they do to improve both their creative thinking and sensemaking skills. Travel turned out to be one of the most often cited commonalities among them. Traveling to another city or country allows one to see new things, to develop new perspectives, to be […]