Richard Sanz is the Founder and CEO of FoodAsia, and the owner of Bibingkinitan, the market leader of Filipino rice cakes topped with salted duck egg and cheddar cheese, which now has over 200 stores nationwide. In 2009, Richard won the Mansmith Young Market Masters Awards, and is now President of the Philippine Franchising Association (PFA), which is having their […]
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Extraordinary Enclaves, a member of Joy-Nostalg Group, is developing a 30-Hectare Socialized Housing project in Naic, Cavite. Such a large undertaking requires meticulous planning to ensure a successful implementation. Joy-Nostalg Group CEO Jack Ng, Jr. shares how important execution is after formulating strategies. Q1: The government requires 20% of property developers’ sales to come from socialized housing. Your Extraordinary Enclaves […]
Dr. Amable C. Aguiluz IX, known to many as Miguel, has always had the passion for innovation. A true blue Atenean from grade school to grad school (MBA), a graduate and awardee of the Harvard Business School Owner/President Management program, president of ACA group of companies, and Vice Chair of the AMA Group of Companies, Miguel believes that to keep […]
Christian Lim is Country COO of Microsoft Philippines. He is a recipient of the Mansmith Young Market Masters Awards for the year 2012 when he was connected with PLDT. He shares his insights about digital transformation, which he defined as driving people empowerment, operational efficiency, differentiated customer engagement and business model transformation through digital technology. Q1: Between the CMO and […]
East-West Seed was founded in 1982 in a small farm in Lipa City, Batangas. The combination of European seed technology and expertise, and local experience in entrepreneurship and tropical climate farming led to the first market-oriented vegetable breeding company in Southeast Asia. Challenges still abound in the agriculture industry; to wit, lack of infrastructure on effective irrigation water distribution, dependence […]
Red ocean Many brick-and-mortar supermarkets are in the red ocean — a market space where stores are constantly fighting against each other to win existing customers. As they aspire to be the preferred store, they usually resort to launching price and promo deals in predictable intervals. Unfortunately, the transactional norm of offering lower prices will not be sustainable, unless they […]
Mr. Lester Yu is Founder and CEO of Fruitas Holdings Inc, composed of 18 food and beverage brands in more than 800 locations with over 2,000 employees nationwide. His company won as National Finalist for Employment and Regional Finalist for Innovation category in the 2017 ASEAN Business Awards. In the same year, Yu also won as the Ernst and Young […]
Bestselling sales author Emilio Macasaet III interviewed Chiqui Escareal-Go and myself during our book launch of ‘Principles and Practices in Marketing in the Philippine Setting’ in National Book Store Glorietta 1. Below is the transcript of the Q&A last Nov. 24, 2017. Q1 : In your experience, what have been some of the biggest misconceptions about marketing? Josiah: First, the […]
Medical doctors play an important role in one’s health and well being, providing solutions to discomfort or illnesses felt by patients. Many times, however, people not feeling well postpone a visit to their doctors. Gary de Ocampo, CEO of Kantar Philippines, mentioned that 40% self-medicate, while 50% simply endure the sickness (‘tiis’) hoping it will go away on its own. […]
Could service in an airlines’ economy class be far better than those in business class of other airlines—where pilots and flight personnel are so caring they operate as one solid team with the management, each team respecting each other’s differences? Could this be a standard that will trigger a new meaning in the dictionary associating the people of that airlines’ […]