Jorge Wieneke founded Tokyo Tempura in 2012. In 5 years, the concept expanded to over 100 stores, winning for him the Agora Award in 2017. He shares with us the challenges of introducing a new concept and the insights from these challenges. Q1: What market pain points were you solving when you conceptualized Tokyo Tempura? A: Filipinos love to eat […]
Search Results for: Branding
Mr. Lester Yu is Founder and CEO of Fruitas Holdings Inc, composed of 18 food and beverage brands in more than 800 locations with over 2,000 employees nationwide. His company won as National Finalist for Employment and Regional Finalist for Innovation category in the 2017 ASEAN Business Awards. In the same year, Yu also won as the Ernst and Young […]
My top marketing article in 2017 was a critique on CHED’s New Marketing Curriculum where I discussed my surprise that after over a decade, the only major change was the doubling of internship time. Overall, my article in 2017 was “4 Tips on Marriage for my Son-in-Law”, a follow through of my blog about my feelings as a father on […]
“The author is President of Xavier School Alumni Association, Past President of the Anvil Business Club and Junior Chamber International (JCI) – Manila. He is also President of Times Paints Corporation” Nov 24, 2017 via Facebook People don’t buy what you do, they buy why you do it.” — Simon Sinek The spectacularly horrendous Manila Friday traffic failed to douse the […]
Penshoppe was founded in 1986 and is now the flagship fashion brand of Golden ABC. It has expanded not just nationally but also internationally. Bernie Liu, Penshoppe CEO, a recent awardee of the 10th ASEAN Business Awards, shares his insights about Penshoppe’s strategy to be the most admired fashion brands company in Asia. Q1: Your vision for Penshoppe is to […]
Introduction: By now, my friends would know that education is an advocacy and a passion closest to my heart, the reason why I keep attending international conferences as well as sharing knowledge by writing articles for my blog, newspapers and books. These books were written for marketing practitioners and entrepreneurs, mostly based on our experiences and knowledge gathered for several […]
Kantar is one of the world’s leading data, insight and consultancy firms with 30,000 employees providing business strategies for clients in 100 countries. Kantar is part of advertising giant WPP, and its services are employed by over half of the Fortune Top 500 companies. Jane Ng and Ed Dacanay are Kantar Millward Brown Philippines Group Account Director and Business Director, […]
What has really changed in selling and sales management? Attributed to how the dynamic process of selling evolved through the years, Sensei Business Academy (A division of Mansmith and Fielders) recently launched its 1st ever Sales Conference, with the theme “Close that Sale and Open Profitable Relationships”. (Standing from left to right: Mansmith Partner Emilio Macasaet III, Mansmith Group Chairman […]
Bizu Patisserie is a chain of French and International culinary restaurants with a fine selection of retail products in the Philippines. Bizu Catering Studio brings the Bizu experience to special events of consumers and corporate clients. It’s managing director, Audrey Tanco-Uy, a Mansmith Young Market Masters Award (YMMA) winner of 2017, shares how the Bizu brand influences their customer engagement. […]
Suphajee Suthumpun is the Group Chief Executive Officer of Dusit International. She joined the global hospitality company in January 2016, bringing with her over 20 years of experience in technology, including positions as Chief Executive Officer and Executive Chairman, Thaicom Public Co Ltd.; General Manager of Global Technology Services (GTS) at IBM’s ASEAN headquarters in Singapore; and Country General Manager […]