At the recently concluded 12th Mansmith Market Masters Conference, we asked three seasoned marketers about growing and expanding amidst crisis. They are Greg Banzon, COO and EVP of Century Pacific Food; Harvey Ong, COO of Alfamart Philippines; and Alvin So, Regional Head for ASEAN of Bayer Consumer Health. Here is a 4-point summary of what they shared. Q1: How do you spot and […]
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I would like to emphasize three important basic points in marketing that we all need to remember, pandemic or no pandemic. 1. The right understanding The minimum dimension must be met before determining dimension can be exploited. This means one should satisfy customers’ needs before wants. For instance, for food delivery businesses, delicious food is a must have before the convenience […]
I have finally retired as CEO of Waters Philippines. It has been a good 26 years. I remember it was Feb 1995 when we officially launched Waters Philippines in Nikko Hotel (later renamed Dusit Hotel) in Makati. It was launched after a 6-month pilot test. We became the first company in the Philippines to use network marketing for home water […]
Boozy.ph is the leading online seller of alcoholic drinks in the Philippines. Its co-founder and partner Jonathan Joson, a winner of the Mansmith Young Market Masters Awards (YMMA) in 2011 for digital marketing, shares with us his thoughts about the ecommerce and the alcoholic drinks industries The search for the 16th Mansmith YMMA is ongoing. Entry forms can be accomplished online […]
The level of disruption forced upon businesses in 2020 was unimaginable. Some were shell-shocked but managed to stretch resources to live another day. Still, some were more ahead of the curve and were able to gain more in the crisis. With the start of 2021 giving people a natural re-set and more hope, this is also a good time to […]
I bought a couple of Virginia’s ready-to-cook breaded shrimp products because I was attracted to their packaging, which stood out in the freezer section of the All Home supermarket near my house. I have never seen their shrimp products before as I know of Virginia Farms as a producer of swine and chicken products in Cebu. I wondered if they […]
During and post COVID, many will likely lose their jobs or see their companies go bankrupt. It does not take a genius to figure out that two months of no revenues is about 17% of total expected revenues for the entire year. Many companies do not even make 5% return on sales, much less 17%. The smaller and newer companies […]
When the corona virus hit Wuhan, China and was brought to the awareness of the rest of the world in late 2019 or early 2020, many economies were caught flatfooted, unable to respond adequately or quickly; even the wealthiest and most powerful countries were unprepared for the crisis of this lifetime. Nearby economies were even seen to be more susceptible, because […]
In June 2017, I launched a pioneering seminar “5 Skills of Master Strategists” after finding commonalities in the successful approaches of CEOs when in comes to strategy formulation and execution. The 5 skills are sensemaking, innovating, influencing, executing and discovering. I started interviewing CEOs, CMOs and award-winning young marketers in my blog since May 9, 2014, although I have featured dozens of […]
Continuum Academy Inc., the online learning subsidiary of Mansmith and Fielders Inc., was launched last March 19, 2020 with its maiden offering, a free course on “Marketing During Corona Virus”. Over three thousand marketers and entrepreneurs were in attendance despite having only a two day-notice. While going into online digital learning was already in the pipeline of Mansmith as one […]