Don’t celebrate yet – hold that promotion to the next position! Review your expansion plan first. Know that many situations of high sales may not be sustainable. 1. Few Repeat Customers When sales are mostly from new customers with only a handful of repeat customers – you may have lost many customers, accounts, and distributors. Retention is the problem. 2. […]
Search Results for: Small Businesses
Q1. You have different pizza brands – Jimini Whole Pizza for kids, Pizza Pedricos for sharing with barkada or family, and Santino’s Supreme Slice, a grab & go slice pizza brand for the budget-conscious & time-starved individuals. What were the opportunities you saw or the insights you uncovered that led to the development of each of these brands? We started […]
Q1: You were the first non-Japanese woman to be President/CEO of two significant–sized, publicly traded companies in Japan for two very visible iconic brands – Levi’s and Starbucks. What advise would you give young people who would like to follow your path? These were the toughest assignments in my career but also the most rewarding. How does one prepare for […]
Q1: As a retail expert, who are the top 3 retailers you admire most and why? Locally, Rustan’s, SM, and Bench. These homegrown brands all had humble beginnings and through the years have grown tremendously through constant evolution while remaining true to their brand essence, DNA, and heritage. Rustan’s represents quality, service, and world-class products and experiences. It has defined […]
Q1: You spent a few years with the US Navy when you were in your early 20s. What made you enter the navy and what habits did you get there that you continue to practice today? Pretty much, my life wasn’t anything worth talking about after dropping out of high school. I really didn’t value education yet back then so I guess I […]
Q1: You put up the first hypermarket in the Philippines, Shopwise, and while most supermarkets just provided express lanes for those buying a few pieces, Shopwise created the exclusive Elite lane designed to save time as well as reward volume buyers with free snacks. You also have price checkers in skateboard. I really like these ideas, can you share with […]
Q1: I have known you since the mid 1990’s, when you were a young partner of a struggling start-up. Although it became successful, the map business was eventually dissolved after 5 years, what lessons did you learn from that early entrepreneurial experience? It’s been exactly 20 years since I met you, Josiah, when you mentored me and my friends on […]
“If you try to continually be at your best, and to beat your best, you become resilient” – Malu Dybuncio
I thank the Association of Young Filipino-Chinese Entrepreneurs (formerly Anvil Club) as well as the Federation of Indian Chambers of Commerce for inviting me to give a talk about “Defending Your Turf” recently. The topic on defensive marketing has attracted a bit of attention as of late, especially among those with successful businesses. This type of marketing is different from […]