In one of my recent mentoring sessions hosted by the Day 8 Business Academy Foundation last September, the owner of an 11-store laundry chain faced a pricing challenge and asked for my advice. They are considered pioneers in their market and charge P145 for a load of laundry, while newer competitors nearby charge only P100-P120 per load, with prices going […]
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Bea Joson is the Deodorants Lead for Southeast Asia of Unilever. She won the Mansmith Young Market Masters Awards (YMMA) in 2020. In this interview, she shares her insights and experience on how to develop, manage and grow a portfolio of brands for maximum effectiveness and efficiency. Q1: How do you ensure that each brand has a distinct target market […]
As an entrepreneur, it’s important to ask the right questions to your mentors and consultants.But what happens when you ask the wrong questions? This is the case for one entrepreneur who sought the advice of marketing mentor Josiah Go during one of his weekly one-on-onepublic service mentoring. After the entrepreneur explained her declining business situation, she asked Josiah Go with […]
Vicky Abad is the Managing Director of Ipsos. She brings with her over three decades of marketing and research experience in the arena of creating innovative products and solutions as well as helping build great brands. In this interview, she shares about the trends and trajectories for 2023 and beyond. Q1: Before we discuss trends, help us understand where we are […]
I have been mentoring entrepreneurs for close to two decades, I have found that they can grow their business much faster when they broaden and strengthen their appreciation of the different parts of a business more holistically. Some of these include: ***** Check out the weekly Zoom mentoring schedule of Josiah Go on the Facebook page of Day 8 Business […]
Marketing is commonly associated with stimulating consumer’s needs and wants that will hopefully lead to sales revenues. While marketing clearly goes beyond that, the term “needs and wants” infers that there is a difference between the two jargons that is certainly worth a marketing conversation. Needs are essential to survival while wants are not. From a consumer choice architecture, needs are basic […]
We asked two top market research practitioners: NielsenIQ Managing Director for Myanmar, Vietnam and Philippines Patrick Cua, and Kantar Philippines President Gary de Ocampo, to share about consumer behaviors which they have encoded in 2021 and their implications in 2022. Here are their views: Q1: What key changes in consumer behavior have you encoded during the pandemic that were hardly mentioned in the […]
I have finally retired as CEO of Waters Philippines. It has been a good 26 years. I remember it was Feb 1995 when we officially launched Waters Philippines in Nikko Hotel (later renamed Dusit Hotel) in Makati. It was launched after a 6-month pilot test. We became the first company in the Philippines to use network marketing for home water […]
I actually started doing sales training even before Mansmith and Fielders Inc. was founded in 1990. Three years as a working student and three years doing FMCG brand marketing work at RFM after graduation prepared me for the work of an entrepreneur. One of the operations I started running as a start-up was a direct sales company. That new venture […]
Joseph “Chay” Cruel is the Managing Director of Wellmade Manufacturing, makers of Speed detergents, Speed Power Duo, Sulit, and Budget detergent bars, Winrox bleach, and Select Soy sauce and vinegar . He was formerly Vice President of Business Development and International Business of Asia Brewery, Inc. (ABI). Prior to this, he launched C2 Cool & Clean, the first RTD tea […]