Bestselling sales author Emilio Macasaet III interviewed Chiqui Escareal-Go and myself during our book launch of ‘Principles and Practices in Marketing in the Philippine Setting’ in National Book Store Glorietta 1. Below is the transcript of the Q&A last Nov. 24, 2017. Q1 : In your experience, what have been some of the biggest misconceptions about marketing? Josiah: First, the […]
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Globe market shares in mobile revenue have steadily climbed up from about 30% in 2008 to over 52% as of first half 2017. Globe Telecom President Ernest Cu, who joined Globe in 2008, shares the transformation of Globe. Q1: When you took over as president of Globe, the mobile market shares of Globe was at 30%. Then in 2011, your […]
Dentsu Aegis Network is made up of ten global network brands in 145 countries – Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Dentsu Aegis Network Country CEO Donald Lim […]
Kantar is one of the world’s leading data, insight and consultancy firms with 30,000 employees providing business strategies for clients in 100 countries. It is part of advertising giant WPP, and its services are employed by over half of the Fortune Top 500 companies. Gary de Ocampo is the CEO of the Insights group within Kantar Philippines. The group includes […]
P&G pioneered advertising their cleaning products on TV (hence they are called ‘soap operas’). For many decades, this form of advertising had been the most reliable and bankable way to engage consumers. After all, this golden window when the family congregates in the sala is when consumers are glued in and receptive. Today, the way people consume media has changed […]
(Original post: July 14, 2017 Updated post: Aug 23, 2017) Marawi Conflict: Imagine yourself leaving everything behind as you flee your house– deafening gunshots rattle you as you frantically try to locate all members of your family. You go out barefoot, running and walking alternately, without having eaten a meal the whole day. Finally, you and your family members have […]
Today is the birthday of my better half, Chiqui Escareal-Go who always makes me “want to be a better man”. I am sharing the speech she delivered during the 13th Commencement Exercises of Malayan Colleges Laguna, May 24, 2017 at the Philippine International Convention Center, Manila. What she shared here is really how she lives her life and how she […]
Euclid Cezar started Famous Belgian Waffles in 2012 and has some 450 stores in less than 5 years. Euclid shares his insights about how to start, market and grow a business. Q1: What made you start Famous Belgian Waffles? A: Back in 2010 to 2012 we saw the increasing popularity of beverage products like milk tea, buko shake, other fruit […]
Kantar is one of the world’s leading data, insight and consultancy firms with 30,000 employees providing inspirational insights and business strategies for clients in 100 countries. Kantar is part of WPP and its services are employed by over half of the Fortune Top 500 companies. Ria Vita Puangco is Kantar Added Value Philippines Managing Director. She started her communications career […]
Q1: In your marketing career, what are some of the most memorable marketing campaigns that you initiated? Can you elaborate? A: The Hate Late Campaign of Pizza Hut Delivery is for me the most memorable because we started using social media and the internet to communicate that Pizza Hut Delivery will be delivered to you in 30 minutes or your […]