This is continuation of our annual consumer trends and prediction series for 2016 that started early 2016, where we shared some items from a list of 50 consumer trends. The list includes ten themes (How we LIVE, How we WORK, How we LOOK, How we RELATE to OTHERS, How we DRINK & EAT, How we PLAY, How we BUY OR […]
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Willis Towers Watson is the leading human capital and benefits consultancy firm in the Philippines. Mr. James Matti, the Head of the Philippine Consulting Office, who is also President of Towers Watson Insurance Brokers Philippines, Inc., shares updates on motivating people and understanding rewards. Q1: How has the role of money in motivating employees changed over the years? Based on […]
Q5: Many market leaders are not brand leaders. They are bought but their emotional connection with the consumers are not strong. How does Goldilocks connect to the newer millennial consumers? A: This is a very significant point for us, because at 50 years old, Goldilocks is a Gen X company that needs to understand and engage Millennial consumers. Of course, […]
Goldilocks is celebrating its 50th anniversary this 2016. Founded by sisters, Milagros Leelin Yee and Clarita Leelin Go, and their sister-in-law Doris Wilson Leelin, they were baking delicacies in their Makati City apartment to serve doctors, nurses and, eventually, hospital patients. The business grew and led to the opening of the first Goldilocks store, on a humble 70 square meter […]
Vitarich was supplying dressed chicken to the fast food industry when they launched Texas Chicken Restaurant. The latter has since closed in the Philippines. Lamoiyan owner Cecilio Pedro’s previous company was a supplier of aluminum toothpaste tube to the likes of Unilever and Colgate when Happee Toothpaste was eventually launched at a much lower price point. Mega Sardines was launched […]
Suphajee Suthumpun is the Group Chief Executive Officer of Dusit International. She joined the global hospitality company in January 2016, bringing with her over 20 years of experience in technology, including positions as Chief Executive Officer and Executive Chairman, Thaicom Public Co Ltd.; General Manager of Global Technology Services (GTS) at IBM’s ASEAN headquarters in Singapore; and Country General Manager […]
Joseph “Chay” Cruel is vice president of international and business development for the non-alcoholic division of Asia Brewery. Previously, he was with Smart, Remy Martin, RFM and URC, the latter where he launched the highly successful C2 as brand manager and for which he won the Mansmith Young Market Masters Awards (YMMA) in 2005. Chay shares his insights on another […]
Telus is a business process outsourcing (BPO) company known for employee engagement in community work among their 12,000 employees. This has contributed to high employee morale resulting to an impressive employee retention that is half of BPO industry’s employee turnover, currently at 65% per annum. Its VP for brand, marketing and culture in the Philippines Warren Tait shares his insights […]
Poor farm-to-market infrastructure, higher cost of feed products versus neighboring countries, import liberalization, smaller margins, rising operating costs, high bargaining power of major fast food chains and supermarket groups, commoditization – these were major problems that Bounty Agro had to contend with simultaneously a decade ago. External forces were enough to stop any additional investment and perhaps, even divest in […]
I met Joey Concepcion in 1982. I was a 20-year old fresh graduate working in the brand management division of RFM co-owned by his family. He was working there a year ahead of me as promotions manager. I remember hitching a ride with him during some of our Cabuyao plant meetings. I decided to be an entrepreneur in 1985. Tony […]