Waters Philippines is market leader in home water purifiers in the Philippines. Launched in 1995 as the first consumer durable network marketing company in the Philippines, it struggled in the initial years with the need to educate sellers on the difference between network marketing (also known as MLM or multi-level marketing) versus illegal pyramiding, as well as the culture difference between a […]
Search Results for: selling
I blogged an article ‘Repositioning Presidential Candidates‘ which was also published by Inquirer as ‘Unmasking Presidential Candidates’ last March 26, 2016. This is the follow up article. Some colleagues know that I wrote the 8-Point Test in Spotting Pyramiding Scams, officially adopted by the Direct Selling Association of the Philippines. I was encouraged to have something similar for the May 9, 2016 election, so below […]
(Women power in my family: my daughter Tricia Gosingtian and my wife Chiqui Escareal-Go) March is International Women’s month, and as part of the celebration, this blog will exclusively feature Filipino women achievers who have made their mark in their chosen fields. I pursued this suggestion from Chiqui Escareal-Go when we were on a train from Munich, Germany to Salzburg, […]
Atty. Teresita Herbosa is the Chair of the Securities and Exchange Commission (SEC) tasked to implement two major laws, the Corporation Code, where they act as the registrar and monitor of all corporations and partnerships, and the Securities Regulation Code (SRC), where they regulate securities and capital markets. According to the Direct Selling Association of the Philippines (DSAP), many new […]
Q1: Your first book on distributor management was an instant hit and even became a best-seller. You’re now launching a new book. Why on key account management? A: Many executives of companies who attended my key account management (KAM) seminars viewed key account management as a critical process to manage their relationships with strategically important customers. They are realizing more […]
Q1: You work very hard. How did your childhood influence your work ethics today? A: I would always joke that while some of my classmates were born with a silver spoon, I was born with a wooden chopstick. I am a 4th generation OFW, my grandfather, aged 8, took a small rickety boat together with my great grandfather and braved […]
Q1: You have been with Mansmith for over 10 years, what was Mansmith like before and after you took over? A: Back when it was founded in 1990, Mansmith was inspired by a simple passion for learning – i.e., learning beyond textbooks, learning from experts, learning about what matters in business, among others. There was an opportunity for a training […]
Q1: You have come a long way from being a kid from Guimaras Island who was granted scholarship by the Ateneo de Manila University. Tell us how that changed things in your favor? A: I have always have big dreams when I was a kid so every chance I get, I try to grab it. Had a scholarship in high […]
Q1: What has changed in how consumers select products or services and what does this mean to marketers? A: Consumers are now much more able to get information on a brand that is not necessarily what the brand owner wants to say about it. Consumers are much more able to share their experiences on a brand, good or bad, and […]
Each year since 2014, we have been sharing consumer trends and predictions. This is our 3rd annual sharing and we have grown a list of 50 consumer trends. The list is too long for an article so we just chose a few entries for each of the themes where we classified these trends and predictions. Despite the number, we know […]