This post is for millennials. I see many of them traveling. Market research confirmed that travel is one of the most important aspirations of the millennials. I understand the excitement and new learnings that traveling provides. In my 2017 survey about practices of award-winning marketers in generating new and innovative ideas, traveling came out as one of their preferred practices. […]
Search Results for: selling
Leandro Leviste is the President and CEO of Solar Philippines, a company he founded in 2013 and is today’s largest solar company in Southeast Asia’s. He shares the business model and strategy of Solar Philippines Q1: On Target Market – What made you choose the commercial / industrial segment over the residential segment first? A: Commercial projects have economies of […]
Chiqui and I are grateful our newly launched book ‘Principles and Practices in Marketing in the Philippine Setting’ made it as a National Book Store bestseller at no. 4 (no. 1 among business books). For those unable to follow my social media, I am sharing photos of my one week book tour in Davao and Cebu last Jan. 8-12, 2018. […]
Unmet Needs: I saw an unmet need some 25 years ago – marketing students using foreign textbooks with examples they can hardly relate with, so I decided to launch my first marketing book, ‘Contemporary Marketing Strategy in the Philippine Setting’. Banking on Strengths: I was an unknown 30-year old author in 1992, but I had three credentials I could bank […]
Chiqui Escareal-Go and I truly appreciate the people who showed up in our marketing book launch last Nov. 24, 2017 (Friday), 7pm at National Book Store Glorietta 1. Truth be told, I wanted to launch in Shangri-La Mall in Mandaluyong to avoid the crazy Friday traffic in Makati, and Mandaluyong being in the center of everyone in Metro Manila; however, National Glorietta […]
Bestselling sales author Emilio Macasaet III interviewed Chiqui Escareal-Go and myself during our book launch of ‘Principles and Practices in Marketing in the Philippine Setting’ in National Book Store Glorietta 1. Below is the transcript of the Q&A last Nov. 24, 2017. Q1 : In your experience, what have been some of the biggest misconceptions about marketing? Josiah: First, the […]
Introduction: By now, my friends would know that education is an advocacy and a passion closest to my heart, the reason why I keep attending international conferences as well as sharing knowledge by writing articles for my blog, newspapers and books. Â These books were written for marketing practitioners and entrepreneurs, mostly based on our experiences and knowledge gathered for several […]
[highlight] [/highlight] Bing Limjoco is the Chief Executive Officer of Francorp Philippines, the leading franchise consulting firm in the country. She is the first Filipino and the first Asian who was awarded as Certified Franchise Executive (CFE) by the International Franchise Association. An outstanding industry leader, she is Co-Founder and Past Chair of the Philippine Franchise Association; Past Chair of […]
Global Foodsolutions, Inc. (GFSI) is engaged in manufacturing and processing of various quality food products such as Nata de Coco, Tropical Fruit Preserves, Frozen Fruits and Vegetables, Smoked and Dried Fish as well as Sauteed Shrimp Paste and Salted Shrimp Fry and which is currently distributed in over 35 countries.. It also manufactures and distributes its DANI’s Frozen Desserts in […]
Singapore – Waters Philippines has been bestowed the Customer Satisfaction Leadership Award by CMO Asia’s Water Leadership Award ceremony at the Le Meredian Hotel in Singapore on August 2, 2017. Representing Waters Philippines is Chairman Josiah Go. Launched in 1995, Waters Philippines is a pioneering and innovative company with many firsts: 1st home water purifier firm in the Philippines utilizing […]