Chiqui and I are grateful our newly launched book ‘Principles and Practices in Marketing in the Philippine Setting’ made it as a National Book Store bestseller at no. 4 (no. 1 among business books). For those unable to follow my social media, I am sharing photos of my one week book tour in Davao and Cebu last Jan. 8-12, 2018. […]
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Unmet Needs: I saw an unmet need some 25 years ago – marketing students using foreign textbooks with examples they can hardly relate with, so I decided to launch my first marketing book, ‘Contemporary Marketing Strategy in the Philippine Setting’. Banking on Strengths: I was an unknown 30-year old author in 1992, but I had three credentials I could bank […]
Chiqui Escareal-Go and I truly appreciate the people who showed up in our marketing book launch last Nov. 24, 2017 (Friday), 7pm at National Book Store Glorietta 1. Truth be told, I wanted to launch in Shangri-La Mall in Mandaluyong to avoid the crazy Friday traffic in Makati, and Mandaluyong being in the center of everyone in Metro Manila; however, National Glorietta […]
Bestselling sales author Emilio Macasaet III interviewed Chiqui Escareal-Go and myself during our book launch of ‘Principles and Practices in Marketing in the Philippine Setting’ in National Book Store Glorietta 1. Below is the transcript of the Q&A last Nov. 24, 2017. Q1 : In your experience, what have been some of the biggest misconceptions about marketing? Josiah: First, the […]
Introduction: By now, my friends would know that education is an advocacy and a passion closest to my heart, the reason why I keep attending international conferences as well as sharing knowledge by writing articles for my blog, newspapers and books. These books were written for marketing practitioners and entrepreneurs, mostly based on our experiences and knowledge gathered for several […]
[highlight] [/highlight] Bing Limjoco is the Chief Executive Officer of Francorp Philippines, the leading franchise consulting firm in the country. She is the first Filipino and the first Asian who was awarded as Certified Franchise Executive (CFE) by the International Franchise Association. An outstanding industry leader, she is Co-Founder and Past Chair of the Philippine Franchise Association; Past Chair of […]
Global Foodsolutions, Inc. (GFSI) is engaged in manufacturing and processing of various quality food products such as Nata de Coco, Tropical Fruit Preserves, Frozen Fruits and Vegetables, Smoked and Dried Fish as well as Sauteed Shrimp Paste and Salted Shrimp Fry and which is currently distributed in over 35 countries.. It also manufactures and distributes its DANI’s Frozen Desserts in […]
Singapore – Waters Philippines has been bestowed the Customer Satisfaction Leadership Award by CMO Asia’s Water Leadership Award ceremony at the Le Meredian Hotel in Singapore on August 2, 2017. Representing Waters Philippines is Chairman Josiah Go. Launched in 1995, Waters Philippines is a pioneering and innovative company with many firsts: 1st home water purifier firm in the Philippines utilizing […]
What has really changed in selling and sales management? Attributed to how the dynamic process of selling evolved through the years, Sensei Business Academy (A division of Mansmith and Fielders) recently launched its 1st ever Sales Conference, with the theme “Close that Sale and Open Profitable Relationships”. (Standing from left to right: Mansmith Partner Emilio Macasaet III, Mansmith Group Chairman […]
Howell Cu is the founder and chairman of the CSGT Distribution Group of Companies. With over 20 years of sales, distribution and entrepreneurial experience, Cu was able to establish several multi-million companies distributing various products for local and multinational brand owners. Beginning with just 4 trucks and 12 personnel, CSGT Distribution has grown to having over 180 trucks and over […]