Issa Guevarra-Cabreira is the chief commercial officer of Globe Telecom. Under her watch, Globe rose to mobile leadership beginning 4Q of 2016, and has held the number 1 position to this day. In August 2019, Issa was appointed managing director of 917 Ventures, the largest corporate incubator in the country, tasked to create new businesses beyond telco, and to oversee […]
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Issa Baron is the Managing Partner of Good Thinking Research and was past president of the Marketing and Opinion Research Society of the Philippines (MORES). Here she answers some of the most common questions about consumer insighting. Q1: What are some of the most significant trends you are seeing in consumer behavior, and how can firms leverage them to improve their […]
How can marketers, business owners and executives consciously work on improving their decision making skills? How can they see a situation more objectively and anticipate probable (and even unthinkable) scenarios? Here is a list that affects perspective and corresponding suggestions on how to address these blind spots. They are not mutually exclusive, and can interact and/or merge to cloud one’s […]
Rosemarie Rafael is the Chair and CEO of Airspeed Group of Companies, providing end-to-end logistics service to business-to-business clients. She is also President of the Women Business Council of the Philippines (WomenBizPh). In this interview, she shares about resiliency and how she has turned crisis into opportunities. Q1: You started your career in sales. Can you share with us some […]
I have always believed that brand awareness and brand association can be enhanced with relevant and sustainable advocacy programs. This 3A’s – awareness, association and advocacy – is a framework that shapes the concept of share of mind in marketing. I have been fortunate to discover many such corporate case studies in societal marketing and I share them here below. […]
Happy New Year. There is always much to learn from Filipino business leaders and innovators coming from different industries featured in my blog josiahgo.com almost every week. I am eternally grateful and honored when they say yes, and take time to unselfishly give their insights, that benefit many marketers and their companies. Readers seem to be preparing for post-pandemic “normalcy” and growth, […]
Esports is a competitive gaming industry where gamers play in organized, multiplayer matches. It is a relatively new industry. In this interview, Ronald Robinson Robins, Founder and CEO of esports pioneer Mineski Global, the largest esports organization in Southeast Asia, shares with us the latest about the esports industry. Q1: How big is esports? What was the tipping point that […]
Bea Evardone is the Group COO of Cebu-based Republiq Group, a digital transformation agency based in Cebu. She won the Mansmith Young Market Masters (YMMA) 2022 and is the first winner in the geographical marketing category. In this interview, she shares her thoughts about hyperlocalization and influencer marketing. Q1: You specialize in content hyperlocalization for the VisMin market. What makes […]
The Philippine Retailers Association (PRA) is the premier retailing association in the Philippines. In this interview, some of PRA officers share their thoughts about retailing issues post pandemic. They are: Jorge Mendiola, Director of SM Retail, Bernie Liu, Chairman and CEO of The Penshoppe Group, Rosemarie Ong, SEVP-COO of Wilcon Depot, Ben Chan, Chairman of Suyen Corporation, and Lorenzo Formoso, former Vice Chairman and COO of […]
Once again, it is time for businesses’ midyear evaluations and planning sessions. Have you explored the four critical directions for review to assess your strategy choices? From these questions, some lessons can already by deduced, explicitly and implicitly. Our own experience on how we, in Mansmith and Fielders Inc. changed the rules to be different is shared below. These strategic steps […]